International Collaboration
Working visit of senior communication specialist Sorin Șclearuc to Vienna, Austria
November 11-20, 2023
The EU4Culture project
Between November 11-20, 2023, our colleague Sorin Șclearuc, main communication specialist at the National Museum of History of Moldova, paid a working visit to the Artivive company in Vienna, Austria. The move was financially supported by a short-term mobility grant under the #EU4Culture programme. The purpose of this trip was to establish thorough connections with the Artivive team in order to study and implement the best practices in the field of augmented reality in NMHM exhibitions. Being at Artivive HQ for a week, guided by Anna Kósa (executive assistant) and Dalila Cataldi (business and development manager), Sorin had the opportunity to learn in depth how Artivive integrates augmented reality in the cultural and artistic context. . This experience included: Studying new technologies: together with the Artivive team, aspects were discussed regarding the augmented reality technologies used in their projects and the practical ways of implementing and integrating them into the NMHM exhibitions. Observation of ongoing projects: the projects implemented by Artivive at museums such as Kunsthistorisches Museum, Belvedere Museum, Albertina Museum, etc., as well as ongoing projects, were analyzed. Different aspects of them were addressed, such as how copyrights are protected, the creative and technical processes involved, how they can add value to museum exhibitions, how augmented reality can increase the level of interaction with the visiting public, etc. The interaction with the Artivive team: during the visit there were valuable established precious conexions, which will facilitate the communication between NMHM and Artivive in view of future projects and collaborations.
In addition, during the working visit, Sorin presented the National Museum of History of Moldova, the exhibitions and the most important events that take place at NMHM to his colleagues from Artivive. Once familiar with the specifics of the museum, together with Anna and Dalila, constructive ideas were outlined regarding the potential modernization of the museum, their exhibitions and the museum's education through augmented reality, a long process, but extremely useful and necessary for the contemporary public. The mobility was funded by the European Union in the framework of the EU4Culture project implemented by the Goethe-Institut, Czech Centers, Danish Cultural Institute and Institut Français de Géorgie.
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