The Gospel is a fundamental liturgical book of the Orthodox Church that brings together the four apostolic testimonies about the Son of God - Matthew, Mark, Luke, and John - "inspired by the same Holy Spirit, the one true and sole author of the Gospel." The Gospel, or the Good News, testifying to the Glory of Christ, refers to the full teaching and deeds of the Savior; the four Gospels are regarded as the four sustaining pillars of the Church. St. Jerome (c. 340-420), author of the first complete Latin translation of the Holy Scriptures, assigned to the four evangelists the living creatures that appear in the vision of the prophet Ezekiel (1:5). Thus, the Evangelist Matthew, the first to relate the Nativity of the Lord, is accompanied in imagery by the angel who announced the miracle; the Evangelist Mark, likened to St. John the Baptist - "the voice of one crying in the wilderness" - is associated with the lion. The Evangelist Luke, who opens his Gospel with the priest Zechariah, is personified by the winged ox, recalling the ox's sacrificial role; and the Evangelist John, for his elevated theological vision, is associated with the eagle. This altar Gospel, printed in 1890 at the Lavra Pecerska printing house in Kyiv, contains - in addition to the four canonical Gospels - other liturgical texts: readings for Vespers, the Divine Liturgy, prayers, and services. It is a large-format Gospel measuring 37 × 48 cm, bound in cardboard and leather. The gilded metal cover is fitted with two metal clasps and gilt edges. Five vertical-oval icon plaques in polychrome enamel are applied to the cover, which is engraved with vegetal and geometric ornamentation. The central plaque depicts the "Resurrection of the Lord"; in the corners of the upper register appear the faces of the Evangelists Matthew and John, and in the lower register those of Luke and Mark. Printed in red and black, the volume comprises 428 leaves; the text is enriched with various typographic ornaments - vignettes, initials, engravings, frontispieces, etc. Pagination is indicated on the leaves, the folio number appearing in the upper right. The Gospel of Matthew is printed on pages 1-105, the opening page accompanied by the scene of the Nativity of the Lord. The Gospel of Mark continues on pages 104-168, its representative scene being the Baptism of the Lord. The Gospel according to Luke occupies pages 172-273, its opening page bearing the scene of the Annunciation. The Gospel according to John is included between pages 280-358, the evocative scene being the Crucifixion of the Lord.
The Lavra Pecerska printing house, cited in the colophon, has long roots - traditionally founded by Archimandrite Elisei Pletenetsky (1595-1624) in 1615 - although the precise dates of its earliest publications remain a matter of debate. This copy entered the collections of the National Museum of History of Moldova under inventory number FB-23062-35; acquired in 1982, it was transferred to the MNIM collections in 1996 from the holdings of the Museum of the History of Religion.
Tyragetia, serie nouă, vol. IX [XXIV], nr. 2, Istorie. Muzeologie Chișinău, 2015
Abstract
Today the museum as an institution serving society is recognized as one of the largest educational and cultural resources, open to the public and having a huge impact on people. But nowadays the museum is also perceived as the market of cultural values. The activities of the modern museums are increasingly measured by economic criteria: profitability, efficiency, number of visitors, the cost of a visit, demand, cultural product, etc. And this happens not only in USA or Western Europe, but throughout the world, including the Republic of Moldova. In order to survive in the society of market economy, museums use marketing strategy, and marketing is increasingly seen as a very useful tool for the successful execution of their duties in the public interest. The purpose of marketing is to attract visitors by finding the best ways to meet their needs and desires. Since the entrance to most museums is paid, the author of this article examines the marketing function of a museum ticket as a museum product. For analysis several tickets of the museums of the Republic of Moldova, as well as from a number of European countries were taken. The objectives of the museum ticket are the same everywhere: little information for visitors, promotion of the museum, the museum advertising, and so on. Its development is a complex process that must be monitored and evaluated step by step. In fact, the ticket is a document of strict accountability, containing several mandatory attributes such as name, logo of the museum, contact information, and so on. As a result of the analysis, the author concludes that the ticket can do a lot of marketing functions: to promote the museum, to inform visitors, to promote public relations, act as a souvenir. One of the main functions of an entrance ticket is communication.
The author hopes that in the museums of Moldova tickets will begin to be actively used not only as a financial instrument and in order to create a first impression, but also for marketing purposes, in the work with museum visitors. Because the museum marketing aimed not only at generating income, but also at qualified orientation of visitors, promoting the authenticity of cultural heritage, instilling in a visitor a thirst for cultural values and good taste. In a market economy, museum specialists must use in their work different elements of the museum marketing, including entrance ticket.
Elena Ploșnița
Anniversary celebrations at the National Museum of History
Tyragetia, serie nouă, vol. VIII [XXIII], nr. 2, Istorie. Muzeologie
Elena Ploșnița
Museology: an academic discipline or form of cultural activity?
Tyragetia, serie nouă, vol. VII [XXII], nr. 2, Istorie. Muzeologie
Elena Ploșnița
Historical museum and scientific research: technology of the interaction
Tyragetia, serie nouă, vol. V [XX], nr. 2, Istorie. Muzeologie
Elena Ploșnița
Moments of reference from the activity of the National Museum of Archaeology and History of Moldova
Tyragetia, serie nouă, vol. III [XVIII], nr. 2, Istorie. Muzeologie
Elena Ploșnița
Ioan Opriș, Provocarea noilor muzeografii, Editura Istros, Brăila, 2008, 236 p., ISBN:978-973-1871-16-5.
Tyragetia, serie nouă, vol. III [XVIII], nr. 2, Istorie. Muzeologie
The Gospel is a fundamental liturgical book of the Orthodox Church that brings together the four apostolic testimonies about the Son of God - Matthew, Mark, Luke, and John - "inspired by the same Holy Spirit, the one true and sole author of the Gospel." ...
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.