Manufactured in 1902 by AG vorm Siedel & Nauman in Dresden, Germany.
Dimensions: Length - 38 cm, Width - 35 cm, Height - 20 cm. Weight - 16 kg. It entered the museum collection in 1984, transferred from the National Museum of Ethnography and Natural History.
The typewriter features a standard carriage mounted on ball bearings and rollers, along with a keyboard equipped with 42 keys. These contain two complete sets of Latin and Cyrillic alphabets, punctuation marks, numbers, and mathematical symbols, enabling the typing of 126 characters. Beneath the metal casing, the type bars are arranged in a fan-like pattern, holding embossed characters and ink ribbon rollers. When the keys are pressed, the type bars strike the inked ribbon, imprinting characters onto the paper tensioned in the machine's roller system. The side panels are elegantly decorated with refined cast-iron elements in the Art Nouveau style, displaying the brand name - "Ideal." The Polyglott model, featuring a bilingual keyboard patented in the United Kingdom by Max Klaczko from Riga, Latvia, was produced between 1902 and 1913, marking the first typewriter capable of writing in two languages. The "Ideal Polyglott" typewriter was actively sold in the Russian Empire and gained significant popularity in Poland, Bulgaria, and Serbia. The typewriter - a mechanical device used for printing text directly onto paper - ranks among the most important inventions of the modern era, as it revolutionized communication. From the late 19th century to the early 21st century, it became an indispensable tool, widely used by writers, in offices, for business correspondence, and in private homes. The peak of typewriter sales occurred in the 1950s when the average annual sales in the United States reached 12 million units. In November 2012, the British Brother factory produced what it claimed to be the last typewriter, which was donated to the Science Museum in London. The advent of computers, word processing software, printers, and the decreasing cost of these technologies led to the typewriter's disappearance from the mainstream market, turning it into a museum exhibit. June 23 marks Typewriter Day, commemorating the date when American journalist and inventor Christopher Latham Sholes patented his typewriter. This day celebrates the simple yet revolutionary device that has become history, as well as the remarkable literary achievements it has enabled since 1868.
Tyragetia, serie nouă, vol. IX [XXIV], nr. 2, Istorie. Muzeologie Chișinău, 2015
Abstract
Today the museum as an institution serving society is recognized as one of the largest educational and cultural resources, open to the public and having a huge impact on people. But nowadays the museum is also perceived as the market of cultural values. The activities of the modern museums are increasingly measured by economic criteria: profitability, efficiency, number of visitors, the cost of a visit, demand, cultural product, etc. And this happens not only in USA or Western Europe, but throughout the world, including the Republic of Moldova. In order to survive in the society of market economy, museums use marketing strategy, and marketing is increasingly seen as a very useful tool for the successful execution of their duties in the public interest. The purpose of marketing is to attract visitors by finding the best ways to meet their needs and desires. Since the entrance to most museums is paid, the author of this article examines the marketing function of a museum ticket as a museum product. For analysis several tickets of the museums of the Republic of Moldova, as well as from a number of European countries were taken. The objectives of the museum ticket are the same everywhere: little information for visitors, promotion of the museum, the museum advertising, and so on. Its development is a complex process that must be monitored and evaluated step by step. In fact, the ticket is a document of strict accountability, containing several mandatory attributes such as name, logo of the museum, contact information, and so on. As a result of the analysis, the author concludes that the ticket can do a lot of marketing functions: to promote the museum, to inform visitors, to promote public relations, act as a souvenir. One of the main functions of an entrance ticket is communication.
The author hopes that in the museums of Moldova tickets will begin to be actively used not only as a financial instrument and in order to create a first impression, but also for marketing purposes, in the work with museum visitors. Because the museum marketing aimed not only at generating income, but also at qualified orientation of visitors, promoting the authenticity of cultural heritage, instilling in a visitor a thirst for cultural values and good taste. In a market economy, museum specialists must use in their work different elements of the museum marketing, including entrance ticket.
Elena Ploșnița
Museum Event 2013: International Project When Sweden was ruled from Moldova
Tyragetia, serie nouă, vol. VII [XXII], nr. 2, Istorie. Muzeologie
Elena Ploșnița
On the strategy of development of museums in the Republic of Moldova
Tyragetia, serie nouă, vol. VI [XXI], nr. 2, Istorie. Muzeologie
Elena Ploșnița
On a museum exhibition “The Universe of Calendars”
Tyragetia, serie nouă, vol. V [XX], nr. 2, Istorie. Muzeologie
Elena Ploșnița
National Museum of Archaeology and History – from utopia to reality
Tyragetia, serie nouă, vol. I [XVI], nr. 2, Istorie. Muzeologie Chișinău, 2007
Elena Ploșnița
Anniversary celebrations at the National Museum of History
Tyragetia, serie nouă, vol. VIII [XXIII], nr. 2, Istorie. Muzeologie
Manufactured in 1902 by AG vorm Siedel & Nauman in Dresden, Germany. Dimensions: Length - 38 cm, Width - 35 cm, Height - 20 cm. Weight - 16 kg. It entered the museum collection in 1984, transferred from the National Museum of Ethnography and Natural History...
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.