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#Exhibit of the Month

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The exposed object, an "askos" type ceramic vessel, comes from the tumulus necropolis near the village of Ciumai, Taraclia district. The vessel was discovered in 2015 in a cenotaph tomb attributed to the Jamnaja culture, dated to the early Bronze Age (ca. 3300-2600 BC).

The vessel, with an obviously asymmetrical configuration, is hand-moulded from quality clay paste, having a smooth brown surface with gray spots. The body of the vessel is provided with a pronounced protrusion and a truncated neck with a wider opening towards the mouth. The vessel has a stem and is ornamented with three pairs of symmetrically placed relief appliqués. The height of the bowl is 15.5 cm, the diameter of the mouth is 11.4 cm, the diameter of the body is 15 cm and the diameter of the base is 7.5 cm. Such vessels in the archaeological literature are known as "askos" vessels, the respective term being of ancient Greek origin, denoting one of the primitive containers of the period - the bellows made of animal skin.

In prehistoric times, among some peoples, the bellows was transposed into ceramics, in these cases the basic features of the archaic leather vessel were preserved, acquiring a prominent convex shape with a stem and a flat bottom. From the original appearance of the bellows, the asymmetric mouth corresponding to the animal's neck has been preserved, and sometimes three or four legs, corresponding to the appendages of the flayed skin from the animal's legs. These vessels have lost their original zoomorphic character, entering as a new form in the inventory of Neo-Eneolithic ceramics. The first vessels of this type are attested in Greece, in the early Neolithic (ca. 5000-4500 BC) having the shape of cups or cups. In the Neo-Eneolithic Carpatho-Balkan cultures, the type of Aegean askos of short or tall form, with or without legs and with a handle, is found. Less often, they are provided with two mouths (one for filling and one for emptying) or they are off-center and provided with strangely shaped mouths. In the space between the Carpathians and the Dnieper, only tall forms of simple askos, without zoomorphic elements, are known. Askos-type vessels are present in various prehistoric cultures, especially in Southeast Europe and Anatolia.

Being often discovered in association with cult inventory, askos vessels could be an important indicator of use in religious ritual practices. Along with the zoomorphic, anthropomorphic and rhyton-type vessels (roughly conical container from which, in some ceremonies, liquids were drunk or poured), the askos were included in the category of vessels intended for worship, being related to libations (ritual act that consisted of tasting and then pouring a cup of wine, milk, etc. as homage to the deity).

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Publications Journal „Tyragetia"   vol. VI [XXI], nr. 2


Newspaper
ISSN 1857-0240
E-ISSN 2537-6330

Newspaper "Novaya Gazeta" and its role in the development of advertising in Bessarabia

Tyragetia, serie nouă, vol. VI [XXI], nr. 2, Istorie. Muzeologie

The present article is based on the study of newspapers “Novaya Gazeta” from the collections of NMAIM and the library of the Academy of Sciences of Moldova, the only institutions in the country where you can find this publication. The purpose of this study is to elucidate its specific features and role in the development of newspaper advertising in Bessarabia. In the period of time from 1910 to 1916, the number of newspapers published in Bessarabia, particularly in the capital of the province – the city of Chisinau, significantly increased. We focus our attention on more detailed information regarding the occurrence of a newspaper, which was “more special”, in our opinion. It is the weekly newspaper “Novaya Gazeta” (The New Gazette) published in Chisinau by G. Kalmanson from 1911 to 1913. We call it “more special” because it was intended mainly for the publication of advertisements. Few feuilletons or sections of local and foreign news, which occupied a small place and had ordinary subjects, in fact, just masked the real purpose of this newspaper. Merchant G. Kalmanson managed to publish a newspaper which had a fairly large circulation among the wealthy public, providing space for advertisements. There have been placed advertisements of the most famous trading houses, shops, restaurants, hotels, hairdressers, photographic workshops, banking offices, factories, and so on, both from Chisinau and abroad.  In this newspaper G. Kalmanson himself was advertising his goods: cars, bikes, traditional and roller skates, phonographs, carbide. The newspaper successfully resisted the onslaught of competi- tion and censorship, and was published for two years.

G. Kalmanson fulfilled orders on clichés for firms, stores, and other establishments, that is one way or another had to deal with advertising already. However, publishing by him of this newspaper is the evidence that advertising has become for him a very profitable business, and allows us to consider him one of the few people who have contributed to the development of advertising in Bessarabia in the early 20th century.

List of illustrations:
1. Newspaper “Novaya Gazeta”, no. 30, June 1912 (overview of pages 1 and 4).
2. Front page of the newspaper “Novaya Gazeta”, no. 12, February 1912.
3. Ad units of the bakery of S. Tumanov, the store of church utensils of D. Spynulov, and the icon workshop of E. Prokhorenko. “Novaya Gazeta”, no. 12, February 1912, page 1.
4. Ad units of the haberdashery shop of K. Yurkovskaya, the sewing workshop of I. Lyubelsky-Menshchik, the bakery of A.I. Filatov, and Zingher photographic studio.  “Novaya Gazeta”, no. 48, October 29, 1912, page 3.
5. Ad units of the workshop of mechanics and electroforming of Sh. Mereminsky, the hairdressing salon of Ostrovsky, the artesian wells drilling of B.O. Verner, and the shop of musical instruments of F.F. Kapras.  “Novaya Gazeta”, no. 14, March 1912, page 4.
6. Ad units of watchmaker Sh.L. Lyubchansky, the fish shop of E. Volkov, and the shoe store of I. Pavlyak. “Novaya Gazeta”, no. 15, March 1912, page 4.
7. Advertisement of the hairdressing salon of S. Pelenovich (in all issues of the paper).
8. Ad units of works with lime, the hairdressing salon of L.K. Voskanov, tailor’s cutter N.G. Nikolaev, the repair shop of R. L. Zomen. “Novaya Gazeta”, no. 30, June 1912, page 4.
9. Advertisement of G. Kalmanson’s goods. “Novaya Gazeta”, no. 2 (second year of publication), November 26, 1912, page 1.
10. Ad units of the restaurant at the Noble Assembly, the restaurant of M.N. Vilchinsky, and the restaurants “Na- tional” and “Sever” (“North”). “Novaya Gazeta”, no. 48, October 29, 1912, page 1.
11. Ad units of the restaurant  of the hotel „Swiss”, the owner D.I. Spasov, the hotel „Savoya” and wine from the store of G. Ţurcan. “Novaya Gazeta”, no. 48, October 29, 1912, page 2.
12. Ad units to sell a car, of making cliche by G. Kalmanson, of the company „Vacuum Oil and Cº”, the factory of coaches of I. Olkhovsky, and the hat shop of B. Roitstein. “Novaya Gazeta”, no. 30, June 1912, page 4.
13. Ad units of the workshop on manufacturind products of marble, labradorite, granit, and stone of I. Tsulek, roller skates sold by G. Kalmanson, and the fish shop of  E.K. Volkov. “Novaya Gazeta”, no. 48, October 29, 1912, page 3.
14. Ad units of the haberdashery shop of K. Yurkovskaya, the draper’s of M. Baran, bicycles of G. Schmalz at Bender, the icon workshop of G.V. Lavrov, the store and workshop of products of marble, labradorite, granit, and stone „De-Veki”, Z. Tebanov’s store, and the sale of carbide by G. Kalmanson. “Novaya Gazeta”, no. 30, June 1912, page 3.
15. Ad units of tailors L. Frank and S. Sheinkerman; advertisments. “Novaya Gazeta”, no. 16, March 1912, page 4.
16. Ad units of the laundry of M. Strashun, the men’s clothing store of Schwartzman și Cristul, and the pawnshop of I.R. Kaushansky. “Novaya Gazeta”, no. 12, February 1912, page 3.
17. Ad units of teacher of calligraphy I.M. Slepak and the grocery store of Popov in the town of Bender. “Novaya Gazeta”, no. 16, March 1912, page 1.
18. G. Kalmanson’s ad units to sell gramophones and repair bicycles (in many issues of the paper).
19. Ad units of the trading house of Khaslavsky in Odessa and dance teacher A.A. Baller. “Novaya Gazeta”, no. 48, October 29, 1912, page 1.
20. G. Kalmanson’s ad units to sell the bicycles „Swift” și „Pioneer” and Malamud and Nemirovsky’s ad units to sell the pens „Kaweco”. “Novaya Gazeta”, no. 22, April 1912, page 3.

Vera Serjant
Advertising factories, plants and warehouses in Bessarabian press (end of 19th - beginning of 20th centuries)
Tyragetia, serie nouă, vol. IV [XIX], nr. 2, Istorie. Muzeologie
Vera Serjant
Soil scientist Nikolai Dimo collection in the National Museum of History of Moldova
Tyragetia, serie nouă, vol. XVI [XXXI], nr. 2, Istorie. Muzeologie
Vera Serjant
Some reflections about the advertisement in Bessarabia (end of the 19th - beginning of the 20th centuries)
Tyragetia, serie nouă, vol. III [XVIII], nr. 2, Istorie. Muzeologie
Vera Serjant
First “advertisements” in the Bessarabian press (1854-1899)
Tyragetia, serie nouă, vol. II [XVII], nr. 2, Istorie. Muzeologie
Vera Serjant
Bessarabian daily newspapers as a means of advertising. From the collection of periodicals of NMHM (end of 19th - early 20th centuries)
Tyragetia, serie nouă, vol. IX [XXIV], nr. 2, Istorie. Muzeologie Chișinău, 2015



 

 

Independent Moldova
Moldavian Soviet Socialist Republic
Bessarabia and MASSR between the Two World Wars
Bessarabia and Moldavian Autonomous Soviet Socialist Republic in the Period between the Two World Wars
Revival of National Movement
Time of Reforms and their Consequences
Abolition of Autonomy. Bessarabia – a New Tsarist Colony
Period of Relative Autonomy of Bessarabia within the Russian Empire
Phanariot Regime
Golden Age of the Romanian Culture
Struggle for Maintaining of Independence of Moldova
Formation of Independent Medieval State of Moldova
Era of the
Great Nomad Migrations
Early Middle Ages
Iron Age and Antiquity
Bronze Age
Aeneolithic Age
Neolithic Age
Palaeolithic Age
  
  

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#Exhibit of the Month

The exposed object, an "askos" type ceramic vessel, comes from the tumulus necropolis near the village of Ciumai, Taraclia district. The vessel was discovered in 2015 in a cenotaph tomb attributed to the Jamnaja culture, dated to the early Bronze Age (ca. 3300-2600 BC)...

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The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2024 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC

 



The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2024 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC

menu
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2024 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC