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#Exhibit of the Month

The history of silverware goes back over 5,000 years, but only in the 3rd millennium BC, in Mesopotamia and Anatolia, the first pieces of processed silver were made. From there, the art of working with silver spread to Persia and to Europe, where already in Roman and Greek antiquity it reached a high level of skill. Many of the techniques used then, such as casting, embossing and engraving, are still used today.

The National Museum of History of Moldova possesses a rich collection of silver items, which in a special way reflects the everyday life of people of the 18th-20th centuries. The typological range of objects that make up the collection includes both secular and ecclesiastical silverware: fruit vases, bonbonnieres, cutlery, tea and coffee preparation and serving sets, salt-cellars, handbags, snuffboxes and cigarette cases, candelabra, as well as icon cases, chalices, pectoral crosses, candlesticks, and so on.

Products of renowned jewelers, such as Fabergé, Khlebnikov, Sazikov in Russia, Elkington in England, Christofle in France or Norblin and Fraget in Poland stand out for their special quality and luxury. A significant item in the museum's silverware collection is the teapot on a stand with a spirit lamp (bouillotte), made in the Christofle workshop in France.

The Christofle workshop was founded in Paris in 1830 by Charles Christofle. The workshop, which was the court supplier of the Emperor of France Napoleon III, the Emperor of Mexico and the Tsar of Russia, created decorative and household pieces of rare beauty. It was also highly appreciated by the Royal House of Romania, which granted the workshop a supplier patent. In 1842, Charles Christofle bought a patent for electroplating, a technique that involved first coating a metal base with copper and then with nickel and silver. It was this technique that allowed him to mass-produce silver tea sets, which were very popular at the time. Tea, brought to Europe in 1610 by the East India Company, was an expensive commodity that gradually gained popularity. The oldest preserved teapots, dating from the 1670s, were small. As tea gained popularity, larger teapots began to be produced, shaped to match the fashion of the time.

According to Christofle catalogs, the model was produced in 1868 and fascinates with its elegance and refinement. The teapot has a complex design including a pear-shaped container, the surface of which is ornamented with guilloché in the Louis XVI style of the late 1780s. In the upper and lower parts of the body it is decorated with a border with tulips on protrusions, and in the center, it has an escutcheon with an engraved double frame. The teapot is equipped with a folding basket-like handle decorated with triple rings, and a lid with a knob. There are two rivets on the teapot for attaching it to the stand. A spirit lamp with a straight handle and a device for lifting the wick is fixed in the middle of the stand. The item has the Christofle stamp and is made of nickel silver.

The teapot on a stand with a spirit lamp, made in the Christofle workshop, harmoniously combines the value of a unique object and a sample of a large industrial series.

Dimensions: H.: 43 cm; W.: 24 cm.

Virtual Tour


Publications Journal „Tyragetia"   vol. VI [XXI], nr. 2


Newspaper
ISSN 1857-0240
E-ISSN 2537-6330

Newspaper "Novaya Gazeta" and its role in the development of advertising in Bessarabia

Tyragetia, serie nouă, vol. VI [XXI], nr. 2, Istorie. Muzeologie

The present article is based on the study of newspapers “Novaya Gazeta” from the collections of NMAIM and the library of the Academy of Sciences of Moldova, the only institutions in the country where you can find this publication. The purpose of this study is to elucidate its specific features and role in the development of newspaper advertising in Bessarabia. In the period of time from 1910 to 1916, the number of newspapers published in Bessarabia, particularly in the capital of the province – the city of Chisinau, significantly increased. We focus our attention on more detailed information regarding the occurrence of a newspaper, which was “more special”, in our opinion. It is the weekly newspaper “Novaya Gazeta” (The New Gazette) published in Chisinau by G. Kalmanson from 1911 to 1913. We call it “more special” because it was intended mainly for the publication of advertisements. Few feuilletons or sections of local and foreign news, which occupied a small place and had ordinary subjects, in fact, just masked the real purpose of this newspaper. Merchant G. Kalmanson managed to publish a newspaper which had a fairly large circulation among the wealthy public, providing space for advertisements. There have been placed advertisements of the most famous trading houses, shops, restaurants, hotels, hairdressers, photographic workshops, banking offices, factories, and so on, both from Chisinau and abroad.  In this newspaper G. Kalmanson himself was advertising his goods: cars, bikes, traditional and roller skates, phonographs, carbide. The newspaper successfully resisted the onslaught of competi- tion and censorship, and was published for two years.

G. Kalmanson fulfilled orders on clichés for firms, stores, and other establishments, that is one way or another had to deal with advertising already. However, publishing by him of this newspaper is the evidence that advertising has become for him a very profitable business, and allows us to consider him one of the few people who have contributed to the development of advertising in Bessarabia in the early 20th century.

List of illustrations:
1. Newspaper “Novaya Gazeta”, no. 30, June 1912 (overview of pages 1 and 4).
2. Front page of the newspaper “Novaya Gazeta”, no. 12, February 1912.
3. Ad units of the bakery of S. Tumanov, the store of church utensils of D. Spynulov, and the icon workshop of E. Prokhorenko. “Novaya Gazeta”, no. 12, February 1912, page 1.
4. Ad units of the haberdashery shop of K. Yurkovskaya, the sewing workshop of I. Lyubelsky-Menshchik, the bakery of A.I. Filatov, and Zingher photographic studio.  “Novaya Gazeta”, no. 48, October 29, 1912, page 3.
5. Ad units of the workshop of mechanics and electroforming of Sh. Mereminsky, the hairdressing salon of Ostrovsky, the artesian wells drilling of B.O. Verner, and the shop of musical instruments of F.F. Kapras.  “Novaya Gazeta”, no. 14, March 1912, page 4.
6. Ad units of watchmaker Sh.L. Lyubchansky, the fish shop of E. Volkov, and the shoe store of I. Pavlyak. “Novaya Gazeta”, no. 15, March 1912, page 4.
7. Advertisement of the hairdressing salon of S. Pelenovich (in all issues of the paper).
8. Ad units of works with lime, the hairdressing salon of L.K. Voskanov, tailor’s cutter N.G. Nikolaev, the repair shop of R. L. Zomen. “Novaya Gazeta”, no. 30, June 1912, page 4.
9. Advertisement of G. Kalmanson’s goods. “Novaya Gazeta”, no. 2 (second year of publication), November 26, 1912, page 1.
10. Ad units of the restaurant at the Noble Assembly, the restaurant of M.N. Vilchinsky, and the restaurants “Na- tional” and “Sever” (“North”). “Novaya Gazeta”, no. 48, October 29, 1912, page 1.
11. Ad units of the restaurant  of the hotel „Swiss”, the owner D.I. Spasov, the hotel „Savoya” and wine from the store of G. Ţurcan. “Novaya Gazeta”, no. 48, October 29, 1912, page 2.
12. Ad units to sell a car, of making cliche by G. Kalmanson, of the company „Vacuum Oil and Cº”, the factory of coaches of I. Olkhovsky, and the hat shop of B. Roitstein. “Novaya Gazeta”, no. 30, June 1912, page 4.
13. Ad units of the workshop on manufacturind products of marble, labradorite, granit, and stone of I. Tsulek, roller skates sold by G. Kalmanson, and the fish shop of  E.K. Volkov. “Novaya Gazeta”, no. 48, October 29, 1912, page 3.
14. Ad units of the haberdashery shop of K. Yurkovskaya, the draper’s of M. Baran, bicycles of G. Schmalz at Bender, the icon workshop of G.V. Lavrov, the store and workshop of products of marble, labradorite, granit, and stone „De-Veki”, Z. Tebanov’s store, and the sale of carbide by G. Kalmanson. “Novaya Gazeta”, no. 30, June 1912, page 3.
15. Ad units of tailors L. Frank and S. Sheinkerman; advertisments. “Novaya Gazeta”, no. 16, March 1912, page 4.
16. Ad units of the laundry of M. Strashun, the men’s clothing store of Schwartzman și Cristul, and the pawnshop of I.R. Kaushansky. “Novaya Gazeta”, no. 12, February 1912, page 3.
17. Ad units of teacher of calligraphy I.M. Slepak and the grocery store of Popov in the town of Bender. “Novaya Gazeta”, no. 16, March 1912, page 1.
18. G. Kalmanson’s ad units to sell gramophones and repair bicycles (in many issues of the paper).
19. Ad units of the trading house of Khaslavsky in Odessa and dance teacher A.A. Baller. “Novaya Gazeta”, no. 48, October 29, 1912, page 1.
20. G. Kalmanson’s ad units to sell the bicycles „Swift” și „Pioneer” and Malamud and Nemirovsky’s ad units to sell the pens „Kaweco”. “Novaya Gazeta”, no. 22, April 1912, page 3.

Vera Serjant
Medals from the collections of the National Museum of History of Moldova, dedicated to the event of the Great Union
Tyragetia, serie nouă, vol. XII [XXVII], nr. 2, Istorie. Muzeologie
Vera Serjant
The role of Bessarabian Zemstva in opening the school of viticulture and winemaking from Saharna
Tyragetia, serie nouă, vol. IV [XIX], nr. 2, Istorie. Muzeologie
Vera Serjant
Petru Ungurean – an outstanding figure in the field of viticulture and winemaking (on the collections of the National Museum of History of Moldova)
Tyragetia, serie nouă, vol. XV [XXX], nr. 2, Istorie. Muzeologie
Vera Serjant
Materials related to the elite of the nobility of Bessarabia – the families of Cantacuzin and Krupensky in the collections of the National Museum of the History of Moldova
Tyragetia, serie nouă, vol. XI [XXVI], nr. 2, Istorie. Muzeologie
Vera Serjant
Testimonies about the noble family Leviţki (Lewicki) in the collections of the National Museum of History of Moldova
Tyragetia, serie nouă, vol. XIII [XXVIII], nr. 2, Istorie. Muzeologie


 

 

Independent Moldova
Moldavian Soviet Socialist Republic
Bessarabia and MASSR between the Two World Wars
Bessarabia and Moldavian Autonomous Soviet Socialist Republic in the Period between the Two World Wars
Revival of National Movement
Time of Reforms and their Consequences
Abolition of Autonomy. Bessarabia – a New Tsarist Colony
Period of Relative Autonomy of Bessarabia within the Russian Empire
Phanariot Regime
Golden Age of the Romanian Culture
Struggle for Maintaining of Independence of Moldova
Formation of Independent Medieval State of Moldova
Era of the
Great Nomad Migrations
Early Middle Ages
Iron Age and Antiquity
Bronze Age
Aeneolithic Age
Neolithic Age
Palaeolithic Age

  
  
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#Exhibit of the Month

The history of silverware goes back over 5,000 years, but only in the 3rd millennium BC, in Mesopotamia and Anatolia, the first pieces of processed silver were made. From there, the art of working with silver spread to Persia and to Europe, where already in Roman and Greek antiquity it reached a high level of skill. Many of the techniques used then, such as casting, embossing and engraving, are still used today...

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The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2022 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC

 



The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2022 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC

menu
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2022 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC