The history of this icon traces back to the 10th century at the Protaton Monastery on Mount Athos. In one of the cells named "The Dormition of the Mother of God," an elderly hieromonk lived with his disciple. They preserved a superb depiction of the Virgin Mary. This old icon became renowned through the revelation of the prayer "It Is Truly Meet." Between the years 980-982, on a Saturday evening before an all-night vigil, the elder monk left for the nearby church, instructing his disciple to continue the religious routine in the cell. Being obedient, the disciple followed the instructions. When he reached the 9th Ode of the Canons, "More Honorable Than the Cherubim...," he suddenly heard someone beginning to chant alongside him: "It is truly meet to bless thee, O Theotokos..." It was a mysterious pilgrim monk who had appeared unexpectedly and joined in the prayers. At that moment, the icon began to radiate light, as if it were broad daylight. Astonished by the events, the disciple asked the mysterious monk to write down the verses. The monk wrote them on a tile with his finger as if it were soft wax and said, "From now on, this is how you Orthodox Christians should chant," and, saying this, he vanished. Left alone, the disciple realized he had witnessed a great miracle. Enlightened, he understood that the pilgrim was none other than the Archangel Gabriel, who had come, as he had before, to deliver the word of the Highest to humanity.
The icon was transferred from the cell to the Holy Altar of the Protaton Church, where a similar icon is preserved to this day. The tile with the divine hymn was taken to Constantinople and included in the Orthodox Church's liturgical books. Soon after, Archangel Gabriel's prayer was incorporated into the Divine Liturgy, immediately following the Consecration of the Gifts of Bread and Wine. The valley with the cells has since been called Adin, meaning "to chant," "chanting."
The icon "It Is Truly Meet" is of inestimable value and has become the protector of Mount Athos. The icon is celebrated on June 11/24, commemorating the miraculous appearance of the Archangel, and on July 13/26, in honor of the Synaxis of the Archangel Gabriel.
This icon, of the Eleusa type, portrays gentleness and tenderness in its central figures. The Virgin holds the Child with her right hand, while her left hand, placed beneath His feet, grips the hem of His tunic. The small Jesus wears a short tunic reaching His knees and holds a scroll in His right hand inscribed with the words of the Axion hymn. His left-hand slips under the veil of the Virgin towards her left shoulder. Both figures are crowned with golden halos. Two angels flank the Virgin's halo, while the Almighty in an open heaven blesses with both hands.
Crafted using tempera on wood, the icon is adorned with gold leaf and multicolored enamel, giving the image a unique delicacy. The inscription on the lower frame indicates that the icon was created by the painter Ioasaf in 1905.
The painter monk Ioasaf Berghie (1862-?) of the New Neamț Monastery resided there between 1887 and the 1940s, occupying three rooms to set up his studio, where he worked continuously on icons and church artworks. Born into the family of a church teacher in Jabca village, Ștefan Berghie, Ioan Berghie developed a passion for sacred iconography from an early age. In 1890, Andronic, the abbot of the New Neamț Monastery, blessed him to paint icons. Taking monastic vows in 1895 under the name Ioasaf, he traveled by foot to visit major ecclesiastical centers nearby and further afield, learning the art of iconography. Starting with naive-style interpretations, he eventually mastered professional painting techniques and acquired new decorative skills. His works became highly popular throughout Bessarabia and abroad. Painting a significant number of icons, they were often mistakenly sold as coming from major artisan workshops. To prevent such confusion, he received the abbot's blessing to sign his works, earning recognition and fame for his name.
Newspaper "Novaya Gazeta" and its role in the development of advertising in Bessarabia
Tyragetia, serie nouă, vol. VI [XXI], nr. 2, Istorie. Muzeologie
The present article is based on the study of newspapers “Novaya Gazeta” from the collections of NMAIM and the library of the Academy of Sciences of Moldova, the only institutions in the country where you can find this publication. The purpose of this study is to elucidate its specific features and role in the development of newspaper advertising in Bessarabia. In the period of time from 1910 to 1916, the number of newspapers published in Bessarabia, particularly in the capital of the province – the city of Chisinau, significantly increased. We focus our attention on more detailed information regarding the occurrence of a newspaper, which was “more special”, in our opinion. It is the weekly newspaper “Novaya Gazeta” (The New Gazette) published in Chisinau by G. Kalmanson from 1911 to 1913. We call it “more special” because it was intended mainly for the publication of advertisements. Few feuilletons or sections of local and foreign news, which occupied a small place and had ordinary subjects, in fact, just masked the real purpose of this newspaper. Merchant G. Kalmanson managed to publish a newspaper which had a fairly large circulation among the wealthy public, providing space for advertisements. There have been placed advertisements of the most famous trading houses, shops, restaurants, hotels, hairdressers, photographic workshops, banking offices, factories, and so on, both from Chisinau and abroad. In this newspaper G. Kalmanson himself was advertising his goods: cars, bikes, traditional and roller skates, phonographs, carbide. The newspaper successfully resisted the onslaught of competi- tion and censorship, and was published for two years.
G. Kalmanson fulfilled orders on clichés for firms, stores, and other establishments, that is one way or another had to deal with advertising already. However, publishing by him of this newspaper is the evidence that advertising has become for him a very profitable business, and allows us to consider him one of the few people who have contributed to the development of advertising in Bessarabia in the early 20th century.
List of illustrations: 1. Newspaper “Novaya Gazeta”, no. 30, June 1912 (overview of pages 1 and 4). 2. Front page of the newspaper “Novaya Gazeta”, no. 12, February 1912. 3. Ad units of the bakery of S. Tumanov, the store of church utensils of D. Spynulov, and the icon workshop of E. Prokhorenko. “Novaya Gazeta”, no. 12, February 1912, page 1. 4. Ad units of the haberdashery shop of K. Yurkovskaya, the sewing workshop of I. Lyubelsky-Menshchik, the bakery of A.I. Filatov, and Zingher photographic studio. “Novaya Gazeta”, no. 48, October 29, 1912, page 3. 5. Ad units of the workshop of mechanics and electroforming of Sh. Mereminsky, the hairdressing salon of Ostrovsky, the artesian wells drilling of B.O. Verner, and the shop of musical instruments of F.F. Kapras. “Novaya Gazeta”, no. 14, March 1912, page 4. 6. Ad units of watchmaker Sh.L. Lyubchansky, the fish shop of E. Volkov, and the shoe store of I. Pavlyak. “Novaya Gazeta”, no. 15, March 1912, page 4. 7. Advertisement of the hairdressing salon of S. Pelenovich (in all issues of the paper). 8. Ad units of works with lime, the hairdressing salon of L.K. Voskanov, tailor’s cutter N.G. Nikolaev, the repair shop of R. L. Zomen. “Novaya Gazeta”, no. 30, June 1912, page 4. 9. Advertisement of G. Kalmanson’s goods. “Novaya Gazeta”, no. 2 (second year of publication), November 26, 1912, page 1. 10. Ad units of the restaurant at the Noble Assembly, the restaurant of M.N. Vilchinsky, and the restaurants “Na- tional” and “Sever” (“North”). “Novaya Gazeta”, no. 48, October 29, 1912, page 1. 11. Ad units of the restaurant of the hotel „Swiss”, the owner D.I. Spasov, the hotel „Savoya” and wine from the store of G. Ţurcan. “Novaya Gazeta”, no. 48, October 29, 1912, page 2. 12. Ad units to sell a car, of making cliche by G. Kalmanson, of the company „Vacuum Oil and Cº”, the factory of coaches of I. Olkhovsky, and the hat shop of B. Roitstein. “Novaya Gazeta”, no. 30, June 1912, page 4. 13. Ad units of the workshop on manufacturind products of marble, labradorite, granit, and stone of I. Tsulek, roller skates sold by G. Kalmanson, and the fish shop of E.K. Volkov. “Novaya Gazeta”, no. 48, October 29, 1912, page 3. 14. Ad units of the haberdashery shop of K. Yurkovskaya, the draper’s of M. Baran, bicycles of G. Schmalz at Bender, the icon workshop of G.V. Lavrov, the store and workshop of products of marble, labradorite, granit, and stone „De-Veki”, Z. Tebanov’s store, and the sale of carbide by G. Kalmanson. “Novaya Gazeta”, no. 30, June 1912, page 3. 15. Ad units of tailors L. Frank and S. Sheinkerman; advertisments. “Novaya Gazeta”, no. 16, March 1912, page 4. 16. Ad units of the laundry of M. Strashun, the men’s clothing store of Schwartzman și Cristul, and the pawnshop of I.R. Kaushansky. “Novaya Gazeta”, no. 12, February 1912, page 3. 17. Ad units of teacher of calligraphy I.M. Slepak and the grocery store of Popov in the town of Bender. “Novaya Gazeta”, no. 16, March 1912, page 1. 18. G. Kalmanson’s ad units to sell gramophones and repair bicycles (in many issues of the paper). 19. Ad units of the trading house of Khaslavsky in Odessa and dance teacher A.A. Baller. “Novaya Gazeta”, no. 48, October 29, 1912, page 1. 20. G. Kalmanson’s ad units to sell the bicycles „Swift” și „Pioneer” and Malamud and Nemirovsky’s ad units to sell the pens „Kaweco”. “Novaya Gazeta”, no. 22, April 1912, page 3.
Vera Serjant
Medals from the collections of the National Museum of History of Moldova, dedicated to the event of the Great Union
Tyragetia, serie nouă, vol. XII [XXVII], nr. 2, Istorie. Muzeologie
Vera Serjant
The magazine „Kishinyovskie Eparkhial′nye Vedomosti" („Chisinau Diocesan Journal") as a means of advertising (1867-1917)
Tyragetia, serie nouă, vol. VIII [XXIII], nr. 2, Istorie. Muzeologie
Vera Serjant
Advertising factories, plants and warehouses in Bessarabian press (end of 19th - beginning of 20th centuries)
Tyragetia, serie nouă, vol. IV [XIX], nr. 2, Istorie. Muzeologie
Vera Serjant
The legacy of Vasile Stroescu
Tyragetia, serie nouă, vol. XIV [XXIX], nr. 2, Istorie. Muzeologie
Vera Serjant
Collection of Academician Anton Ablov from the holdings of the National Museum of History of Moldova
Tyragetia, serie nouă, vol. XVIII [XXXIII], nr. 2, Istorie. Muzeologie
The history of this icon traces back to the 10th century at the Protaton Monastery on Mount Athos. In one of the cells named "The Dormition of the Mother of God," an elderly hieromonk lived with his disciple. They preserved a superb depiction of the Virgin Mary...
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
