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#Exhibit of the Month

The item is the lower part of a leg of a festive table made of white and gray marble. In the upper part, it has a protrusion, similar to a Doric capital, on the horizontal platform of which a square recess is engraved, designed to fix the second part of the leg (upper). The lower part of the leg is made in an anthropomorphic style, and, in our opinion, there are two variants of identifying the depicted character. The first involves the image of the head of the young Heracles (Heracles - Ἡρακλῆς) (beardless), the most favorite hero of antiquity, wearing on his head the skin of the Nemean lion - Λέων της Νεμέας, a vicious monster from Greek mythology who lived in Nemea and was eventually killed by Heracles. The first labor of Heracles, of the twelve set by King Eurystheus (his cousin), was to kill the Nemean lion and bring his skin to the king. It is also known from Greek mythology that the lion of Nemea took the form of a beautiful woman in order to seduce the inhabitants of neighboring villages, who wanted to save the girl from danger. Upon entering the cave, a man saw the woman, who usually pretended to be wounded, and rushed to help her. When he approached her, the woman turned into a lion and killed him. Then the lion devoured the man, giving his bones to Hades - ᾍδης, the god of Hell, who lived in the kingdom of shadows. The second version of the anthropomorphic image interpretation suggests Alexander the Great, king of Macedonia in the second half of the 4th century BC, one of the most famous heroes of the Greek world, who sometimes is depicted as Hercules - wearing a lion's skin. Some researchers consider the custom of wearing the skin of a slain lion a sign of royal power. The word βασιλεύς itself, translated from ancient Greek, means "walking the path of the lion", that is, the king. This title was held by the Greek kings from the Homeric period, and later, starting from the 7th century AD - by the Byzantine emperors.

The item can be dated to the 5th-6th centuries AD, and, possibly, it originates from Asia Minor.

It is kept in the collection of the museum for about 10 years. The gray granite stand does not belong to the original item.

Metric characteristics: height 330 mm; width: 112 mm.


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National Museum of History of Moldova
 

Publications Journal „Tyragetia"   vol. VI [XXI], nr. 2

Newspaper
ISSN 1857-0240
E-ISSN 2537-6330

Newspaper "Novaya Gazeta" and its role in the development of advertising in Bessarabia

Tyragetia, serie nouă, vol. VI [XXI], nr. 2, Istorie. Muzeologie

The present article is based on the study of newspapers “Novaya Gazeta” from the collections of NMAIM and the library of the Academy of Sciences of Moldova, the only institutions in the country where you can find this publication. The purpose of this study is to elucidate its specific features and role in the development of newspaper advertising in Bessarabia. In the period of time from 1910 to 1916, the number of newspapers published in Bessarabia, particularly in the capital of the province – the city of Chisinau, significantly increased. We focus our attention on more detailed information regarding the occurrence of a newspaper, which was “more special”, in our opinion. It is the weekly newspaper “Novaya Gazeta” (The New Gazette) published in Chisinau by G. Kalmanson from 1911 to 1913. We call it “more special” because it was intended mainly for the publication of advertisements. Few feuilletons or sections of local and foreign news, which occupied a small place and had ordinary subjects, in fact, just masked the real purpose of this newspaper. Merchant G. Kalmanson managed to publish a newspaper which had a fairly large circulation among the wealthy public, providing space for advertisements. There have been placed advertisements of the most famous trading houses, shops, restaurants, hotels, hairdressers, photographic workshops, banking offices, factories, and so on, both from Chisinau and abroad.  In this newspaper G. Kalmanson himself was advertising his goods: cars, bikes, traditional and roller skates, phonographs, carbide. The newspaper successfully resisted the onslaught of competi- tion and censorship, and was published for two years.

G. Kalmanson fulfilled orders on clichés for firms, stores, and other establishments, that is one way or another had to deal with advertising already. However, publishing by him of this newspaper is the evidence that advertising has become for him a very profitable business, and allows us to consider him one of the few people who have contributed to the development of advertising in Bessarabia in the early 20th century.

List of illustrations:
1. Newspaper “Novaya Gazeta”, no. 30, June 1912 (overview of pages 1 and 4).
2. Front page of the newspaper “Novaya Gazeta”, no. 12, February 1912.
3. Ad units of the bakery of S. Tumanov, the store of church utensils of D. Spynulov, and the icon workshop of E. Prokhorenko. “Novaya Gazeta”, no. 12, February 1912, page 1.
4. Ad units of the haberdashery shop of K. Yurkovskaya, the sewing workshop of I. Lyubelsky-Menshchik, the bakery of A.I. Filatov, and Zingher photographic studio.  “Novaya Gazeta”, no. 48, October 29, 1912, page 3.
5. Ad units of the workshop of mechanics and electroforming of Sh. Mereminsky, the hairdressing salon of Ostrovsky, the artesian wells drilling of B.O. Verner, and the shop of musical instruments of F.F. Kapras.  “Novaya Gazeta”, no. 14, March 1912, page 4.
6. Ad units of watchmaker Sh.L. Lyubchansky, the fish shop of E. Volkov, and the shoe store of I. Pavlyak. “Novaya Gazeta”, no. 15, March 1912, page 4.
7. Advertisement of the hairdressing salon of S. Pelenovich (in all issues of the paper).
8. Ad units of works with lime, the hairdressing salon of L.K. Voskanov, tailor’s cutter N.G. Nikolaev, the repair shop of R. L. Zomen. “Novaya Gazeta”, no. 30, June 1912, page 4.
9. Advertisement of G. Kalmanson’s goods. “Novaya Gazeta”, no. 2 (second year of publication), November 26, 1912, page 1.
10. Ad units of the restaurant at the Noble Assembly, the restaurant of M.N. Vilchinsky, and the restaurants “Na- tional” and “Sever” (“North”). “Novaya Gazeta”, no. 48, October 29, 1912, page 1.
11. Ad units of the restaurant  of the hotel „Swiss”, the owner D.I. Spasov, the hotel „Savoya” and wine from the store of G. Ţurcan. “Novaya Gazeta”, no. 48, October 29, 1912, page 2.
12. Ad units to sell a car, of making cliche by G. Kalmanson, of the company „Vacuum Oil and Cº”, the factory of coaches of I. Olkhovsky, and the hat shop of B. Roitstein. “Novaya Gazeta”, no. 30, June 1912, page 4.
13. Ad units of the workshop on manufacturind products of marble, labradorite, granit, and stone of I. Tsulek, roller skates sold by G. Kalmanson, and the fish shop of  E.K. Volkov. “Novaya Gazeta”, no. 48, October 29, 1912, page 3.
14. Ad units of the haberdashery shop of K. Yurkovskaya, the draper’s of M. Baran, bicycles of G. Schmalz at Bender, the icon workshop of G.V. Lavrov, the store and workshop of products of marble, labradorite, granit, and stone „De-Veki”, Z. Tebanov’s store, and the sale of carbide by G. Kalmanson. “Novaya Gazeta”, no. 30, June 1912, page 3.
15. Ad units of tailors L. Frank and S. Sheinkerman; advertisments. “Novaya Gazeta”, no. 16, March 1912, page 4.
16. Ad units of the laundry of M. Strashun, the men’s clothing store of Schwartzman și Cristul, and the pawnshop of I.R. Kaushansky. “Novaya Gazeta”, no. 12, February 1912, page 3.
17. Ad units of teacher of calligraphy I.M. Slepak and the grocery store of Popov in the town of Bender. “Novaya Gazeta”, no. 16, March 1912, page 1.
18. G. Kalmanson’s ad units to sell gramophones and repair bicycles (in many issues of the paper).
19. Ad units of the trading house of Khaslavsky in Odessa and dance teacher A.A. Baller. “Novaya Gazeta”, no. 48, October 29, 1912, page 1.
20. G. Kalmanson’s ad units to sell the bicycles „Swift” și „Pioneer” and Malamud and Nemirovsky’s ad units to sell the pens „Kaweco”. “Novaya Gazeta”, no. 22, April 1912, page 3.


 

 


Independent Moldova
Moldavian Soviet Socialist Republic
Bessarabia and MASSR between the Two World Wars
Bessarabia and Moldavian Autonomous Soviet Socialist Republic in the Period between the Two World Wars
Revival of National Movement
Time of Reforms and their Consequences
Abolition of Autonomy. Bessarabia – a New Tsarist Colony
Period of Relative Autonomy of Bessarabia within the Russian Empire
Phanariot Regime
Golden Age of the Romanian Culture
Struggle for Maintaining of Independence of Moldova
Formation of Independent Medieval State of Moldova
Era of the
Great Nomad Migrations
Early Middle Ages
Iron Age and Antiquity
Bronze Age
Aeneolithic Age
Neolithic Age
Palaeolithic Age

  
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#Exhibit of the Month

The item is the lower part of a leg of a festive table made of white and gray marble. In the upper part, it has a protrusion, similar to a Doric capital, on the horizontal platform of which a square recess is engraved, designed to fix the second part of the leg (upper). The lower part of the leg is made in an anthropomorphic style, and, in our opinion, there are two variants of identifying the depicted character...

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The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2022 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC

 



The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2022 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC

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