First “advertisements” in the Bessarabian press (1854-1899)
Tyragetia, serie nouă, vol. II [XVII], nr. 2, Istorie. Muzeologie
This article deals with advertising history in Bessarabia of 19th – beginning of 20th centuries. Advertising has existed for a long time and has become a part of our lives. First periodical advertising had a large format and mainly contained informational-propaganda materials, such as different decrees, laws and other administrative documents.
As the economy expanded at the end of 19th c. and foreign suppliers appeared on the Bessarabian market advertising became commercial. Newspapers, magazines, address calendars, catalogues included ads for drapery, grocery and services published in Russian. The purpose of this work is to reveal historic and documental nature of commercial advertising.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
