Among the many advertisements in Bessarabian periodicals the messages with socio-economic content occupied a special place. This paper offers its readers a wide range of advertising messages related to trade. It aims to identify and evaluate the content and form of “commercial” advertisements, to define their role and place on the pages of newspapers and other periodicals in the historical period under review. Due to the wide distribution and wide range of readers periodicals ranked first among other means of advertising. Advertising is a good way to inform and persuade consumers in order to create a preference or to motivate them to consume a particular product. Bessarabian merchants who posted their advertisements in newspapers, magazines, and other publications were also convinced in this. The number of such advertising messages is impressive. Their classification by content allows us to determine the level of trade in Bessarabia where at that time there was a large network of stores specializing in the sale of goods and products of Russian and foreign factories. At the same time, we find that in the Bessarabian trade there were operated such commercial structures as trading houses established under contract to carry out a successful trade.

1. Ad unit of the “G. Kogan and Son” Trading House published in the newspaper “Бессарабская жизнь”, No.257, December 5, 1914.
2. Advertisement of the department store of the „Barbalat and Co” Trading House published in the newspaper “Бессарабская жизнь”, No.265, December 14, 1914.
3. Ad unit of B. Davidov’s hat shop published in the magazine “Наше объединение”, No.26, June 26, 1911.
4. Advertisement of О.P. Vorob’yov’s weapon store published in the magazine “Наше объединение”, No.26, June 26, 1911.
5. Ad unit of K.M. Yakovenko’s shoe store published in the newspaper “Друг”, No.204, August 21, 1909.
6. Advertisement of I.A. Belotserkovsky’s fur shop published in the newspaper “Бессарабская жизнь”, No.260, December 9, 1914.
7. Ad unit of A.N. Nemirovsky’s watch shop published in the newspaper “Друг”, No.15, January 19, 1914.
8. Advertisement of Kuzma brothers’ haberdashery published in the newspaper “Друг”, No.225, October 10, 1910.
9. Ad unit of Barbalat’s department store published in the newspaper “Друг”, No.29, February 5, 1914.
10. Advertisement of the pianos and gramophones store of F.F. Kapras published in the newspaper “Друг”, No.180, July 19, 1909.
11. Ad unit of V.I. Vorob’yov’s music store published in the newspaper “Друг”, No.188, July 30, 1909.
12. Advertisement of the “Tertus” tea shop published in the newspaper “Друг”, No.212, September 1, 1909.
13. Ad unit of E. Taser musical instruments store published in the newspaper “Друг”, No.17, January 21, 1914.
14. Advertisement of M. Syromyatnikov’s manufactory store published in the newspaper “Друг”, No.51, March 2, 1914.
15. Ad unit of M. Vivodtsev’s shoe store published in the newspaper “Бессарабская жизнь”, No.79, April 5, 1907.
16. Advertisement of the shop of K.D. Pupko , a representative of “J. Blok” Society, published in the newspaper “Бессарабская жизнь”, No.56, March 4, 1906.
17. Advertisement of K. Sehter’s bookstore published in the newspaper “Бессарабская жизнь”, No.211, August 17, 1905.
18. Ad unit of a store of the “Singer “Company published in the newspaper “Бессарабская жизнь”, No.222, August
28, 1905.
19. Advertisement of bookstores of the “K. Sehter and Co” Trading House published in the newspaper “Друг”, No.33, February 9, 1914.
20. Advertisement of B.V. Belousov’s music store published in the newspaper “Друг”, No.29, February 5, 1914.
21. Advertisement of S.M. Ol’shanetsky’s linen and trousseau shop published in the newspaper “Друг”, No.54, March 5, 1914.
22. Ad unit of I.A. Lapshuk’s shoe store published in the newspaper “Друг”, No.246, October 14, 1909
23. Advertisement of a manufactory store of the “Kogan and Son” Trading House published in the magazine “Кишиневские епархиальные ведомости”, No.4, February 15, 1904.
24. Ad unit of M. Vivodtsev’s shoe store published in “Бессарабский юбилейнный сельскохозяйственный календарь”, 1912.
25. Ad unit of M.A. Portnoi tobacco shop published in “Бессарабский юбилейнный сельскохозяйственный календарь”, 1912.
26. Advertisement of M. Syromyatnikov’s manufactory store published in “Бессарабский юбилейнный сельскохозяйственный календарь”, 1912.
27. Ad unit of “Sor, Rozenfeld și Seinberg” Trading House published in “Бессарабский юбилейнный сельскохозяйственный календарь”, 1912.
28. Advertisement of I.A. Lapshuk’s shoe store published in “Бессарабский юбилейнный сельскохозяйственный календарь”, 1912.

29. Advertisement of B. Kaushansky’s store of furniture and mirrors published in „Иллюстрированный адрес-календарь Бессарабской губернии на 1913”, 1912.