Tyragetia, serie nouă, vol. X [XXV], nr. 2, Istorie. Muzeologie
Keywords: ads, advertising, street advertisements, promotional items, packaging, poster.
Abstract: The National Museum of History of Moldova for the first time held a temporary exhibition dedicated to the history of advertising in Bessarabia (19th century 1930s). It was presented to the public in the hall upstairs from 24 December 2015 to 15 February 2016. The exhibition "Advertisements in Bessarabia" was aimed at promoting the museum collections, especially periodical press fund. It included about 106 exhibits. Newspapers were the most important means of advertising before the advent of radio and television. Selected advertisements contain information about the trading houses, factories, hotels, shops, bank offices, bars, theater and circus in Bessarabia, mainly in Chisinau. Images of Chisinau streets and buildings of previous years introduced the visitors to the atmosphere of bygone days. In the showcases promotional items were exhibited. As carriers of advertising information there were represented packages of goods. The exhibition was supplemented by the reconstruction of a kiosk of the late 19th century. The creators of the exhibition sought to immerse its visitors into the world of desires, expectations and values of the society in a certain historical period.
Vera Serjant
Bessarabian daily newspapers as a means of advertising. From the collection of periodicals of NMHM (end of 19th - early 20th centuries)
Tyragetia, serie nouă, vol. IX [XXIV], nr. 2, Istorie. Muzeologie Chișinău, 2015
Vera Serjant
Some reflections about the advertisement in Bessarabia (end of the 19th - beginning of the 20th centuries)
Tyragetia, serie nouă, vol. III [XVIII], nr. 2, Istorie. Muzeologie
Vera Serjant
The role of Bessarabian Zemstva in opening the school of viticulture and winemaking from Saharna
Tyragetia, serie nouă, vol. IV [XIX], nr. 2, Istorie. Muzeologie
Vera Serjant
Advertisements of trading houses and shops in the Bessarabian press (the late 19th - early 20th centuries)
Tyragetia, serie nouă, vol. V [XX], nr. 2, Istorie. Muzeologie
Vera Serjant
The legacy of Vasile Stroescu
Tyragetia, serie nouă, vol. XIV [XXIX], nr. 2, Istorie. Muzeologie
The history of silverware goes back over 5,000 years, but only in the 3rd millennium BC, in Mesopotamia and Anatolia, the first pieces of processed silver were made. From there, the art of working with silver spread to Persia and to Europe, where already in Roman and Greek antiquity it reached a high level of skill. Many of the techniques used then, such as casting, embossing and engraving, are still used today...
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.