Christmas bells entered the Romanian cultural space through a long process in which archaic traditions blended with Christian belief and European influences. Long before the holiday of Christmas developed as we know it, metallic sounds played an important ritual role in old communities: they were used to drive away evil spirits, to purify spaces, and to protect people during transitional moments at the turn of the year. These beliefs have been preserved in winter customs such as caroling, the Plugușor, and masked dances, where bells and jingles were indispensable. With the spread of Christianity, the sound of the bell also acquired a profound religious meaning, becoming an announcer of major feasts and a symbol of the Nativity. Small bells, however, were not originally used as decorations but primarily as functional or ritual objects. The first decorated Christmas tree in the Romanian lands was the one at the palace of Prince Carol I of Hohenzollern, following his arrival in the Romanian Principalities in 1866. From that moment the tradition took root, and on Christmas Eve princes and princesses invited to the palace would take part in decorating the tree. Among the ornaments used were small metal bells, symbolizing joy, the good news, and divine protection for the home. In the twentieth century, Christmas bells spread across all Romanian provinces and became a visual emblem of the holiday, appearing in both decorations and carols. Even during periods when religious expression was curtailed, bells remained in people's homes as signs of joy and the continuity of tradition. Today they retain this dual meaning: the echo of ancient beliefs and, at the same time, the announcement of the Birth of Christ - a symbol of hope, light, and the link between past and present. These tinkling pieces are part of a generous heritage collection at the National Museum of History of Moldova (NMHM), which includes more than 200 cultural items. A substantial contribution to the museum's collection of decorative bells was made by Dorina Raischi, a teacher at School No. 94 in Chișinău, who donated 174 bells, of which around 30 are winter-themed. Made of ceramic, porcelain, glass, and metal, they were brought from different parts of the world and together offer a succinct picture of the global culture of bells. They add a festive note to the home and even to a gift, and it is hard to imagine Christmas without their cheerful tinkling.
Bessarabian daily newspapers as a means of advertising. From the collection of periodicals of NMHM (end of 19th - early 20th centuries)
Tyragetia, serie nouă, vol. IX [XXIV], nr. 2, Istorie. Muzeologie Chișinău, 2015
Abstract
Newspapers began to be used as a means of advertising since the end of the 19th century and remained the primary means of advertising until the advent of television. Due to short period of time between the submitting advertising material for publication and its appearance in the newspaper, advertising in daily newspapers was very effective for transmitting the latest information to the consumer. Daily newspapers usually came out in large cities and capitals.
The first daily newspaper in Bessarabia was Bessarabsky Vestnik ("Bessarabian Messenger") published in 1889 in ChiТinău by E. Sokolova. Other major daily newspapers published for a long time in ChiТinău were Bessarabets ("Bessarabian"), Bessarabskaya zhizn ("Bessarabian Life"), Drug ("Friend"), Golos Kishinyova ("Voice of Chișinău"), and some others. During 1912-1914, the daily newspapers appear in Bălți, Bender, Soroca, Tiraspol, and Akkerman.
The museum's collection of periodicals contains a small amount of daily newspapers published in Bessarabia at the end of 19th - early 20th centuries. The museum has only one issue of the newspaper Bessarabsky Vestnik (no. 1177 of November 2, 1894), two issues of the newspaper Bessarabets (no. 248 of December 19, 1897 and no. 135 of December 1, 1905), an issue of the newspaper Drug (no. 143 of June 6, 1909), 33 issues of the newspaper Bessarabskaya zhizn for 1916-1917, and 12 issues of the newspaper Znamya ("Banner") for 1911-1912. Znamya, published by M. Radchenko and V. Yakubovich in ChiТinău during 1911-1914, is actually a continuation of the newspaper Drug, which changed the name because of the persecution of the tsarist censorship. The collection also contains 8 issues of the newspaper Bessarabsky Yuzhnyi Kray ("Bessarabian Southern Region") published in Bender by D. Natenzon during 1914-1917.
The review of this collection makes a significant contribution to the study of the history of advertising in Bessarabia under the tsarist autocracy.
List of illustrations: 1. Newspaper Drug no. 143 of June 6, 1909, p. 1. 2. Newspaper Drug no. 143 of June 6, 1909, p. 4. 3. Newspaper Bessarabets no. 248 of December 19, 1897, p. 1. 4. Newspaper Bessarabets no. 248 of December 19, 1897, p. 4. 5. Newspaper Bessarabsky Yuzhnyi Kray no. 1552 of August 10, 1917, p. 1. 6. Newspaper Bessarabsky Yuzhnyi Kray no. 1552 of August 10, 1917, p. 4. 7. Newspaper Bessarabsky Vestnik no. 1177 of November 2, 1894, p. 1. 8. Newspaper Bessarabsky Vestnik no. 1177 of November 2, 1894, p. 4. 9. Newspaper Bessarabskaya zhizn no. 208 of August 17, 1916, p. 1. 10. Newspaper Bessarabskaya zhizn no. 208 of August 17, 1916, p.4. 11. Newspaper Bessarabskaya zhizn no. 206 of August 15, 1916, p.1. 12. Newspaper Bessarabskaya zhizn no. 206 of August 15, 1916, p. 4. 13. Front page of the newspaper Znamya no. 271 of November 28, 1912.
Vera Serjant
Newspaper "Novaya Gazeta" and its role in the development of advertising in Bessarabia
Tyragetia, serie nouă, vol. VI [XXI], nr. 2, Istorie. Muzeologie
Vera Serjant
The exhibition "Advertisements in Bessarabia"
Tyragetia, serie nouă, vol. X [XXV], nr. 2, Istorie. Muzeologie
Vera Serjant
Testimonies about the noble family Leviţki (Lewicki) in the collections of the National Museum of History of Moldova
Tyragetia, serie nouă, vol. XIII [XXVIII], nr. 2, Istorie. Muzeologie
Vera Serjant
Advertisements of trading houses and shops in the Bessarabian press (the late 19th - early 20th centuries)
Tyragetia, serie nouă, vol. V [XX], nr. 2, Istorie. Muzeologie
Vera Serjant
Agricultural advertising in periodicals of the late 19th - early 20th centuries from the collection of NMHM
Tyragetia, serie nouă, vol. VII [XXII], nr. 2, Istorie. Muzeologie
Christmas bells entered the Romanian cultural space through a long process in which archaic traditions blended with Christian belief and European influences. Long before the holiday of Christmas developed as we know it, metallic sounds played an important ritual role in old communities: they were used to drive away evil spirits, to purify spaces, and to protect people during transitional moments at the turn of the year...
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.