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The tea set for six people was made in Romania in 1996 on the occasion of the 560th anniversary of the founding of Chișinău. The service consists of 22 items. It contains six cups and saucers, large plate, six dessert plates, teapot, sugar bowl and milk jug. Each of them bears the image of an architectural object from Chișinău and the State Emblem of the Republic of Moldova. They are hand-painted with cobalt and decorated with colloidal gold.


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Publications Journal „Tyragetia"   vol. VIII [XXIII], nr. 2

The magazine „Kishinyovskie Eparkhial′nye Vedomosti
ISSN 1857-0240
E-ISSN 2537-6330

The magazine „Kishinyovskie Eparkhial′nye Vedomosti" („Chisinau Diocesan Journal") as a means of advertising (1867-1917)

Tyragetia, serie nouă, vol. VIII [XXIII], nr. 2, Istorie. Muzeologie

The topic of this article relates to the area of advertising. It reflects the implementation of advertising in the official religious magazines; in this case we are talking about the magazine „Kishinyovskie Eparkhial′nye Vedomosti" („Chisinau Diocesan Journal"). This Bessarabian periodical was published for more than 50 years. Its publication was an important event in the spiritual life of the entire diocese and clergy. Advertisements were placed in the informal part of the publication. Investigation of the collection of magazines from the National Museum of History of Moldova led us to the conclusion that the first advertisements were devoted exclusively to publishing issues.

Commercial advertising appears towards the end of the 19th century. Its development was unstable, which led to its disappearance in recent years of edition. The role of advertising in the diocesan publication was modest and insignificant, as the church authorities have not seen the advertisement as a source of obtaining fi nance. However, the magazine performed advertising functions. There were published advertisements of Chisinau shopkeepers who traded church utensils, of iconographic workshops for painting icons and iconostases, tailoring establishments making church vestments. The list of advertisements includes a number of local companies that offered consumers - Bessarabian priests products and services related to everyday life.

List of illustrations:

1. Information on the cost of advertisements in the magazine „Kishinyovskie Eparkhial′nye Vedomosti" (KEV), published in no. 10, 1908.
2. Page from the index of advertisements for 1905, published in KEV no. 2, 1906.
3. Fragment of advertisement of F. Ivanov's church goods store, published in KEV no. 5-6, 1868.
4. Advertisement of S. Bolgarov's fretwork factory, published in KEV no. 22, 1871.
5. Advertising of E. Prokhorenko's iconostasis workshop, published in KEV no. 20, 1899.
6. Advertising of E. Shliomovich's book and stationery store „Education", published in KEV no. 19, 1900.
7. Advertising of A. Koenigschatz's warehouse of pharmaceutical and cosmetic products, published in KEV no. 5, 1900.
8. Ad unit of N. Gozhanskaya's women's clinics with maternity, published in KEV no. 13, 1901.
9. Ad unit of N.O. Shakh's bookstore, published in KEV no. 5, 1904.
10. Advertising of D. Spynulov's church utensils store, published in KEV no. 12, 1904.
11. Advertising of E. Shliomovich's warehouse of agricultural machines and implements, published in KEV no. 5, 1904.
12. Ad unit of D. Kara-Stoyanov's church utensils store, published in KEV no. 4, 1904.
13. Advertising of I.A. Belotserkovsky's fur shop, published in KEV no. 16, 1899.
14. Advertising of the „Batalin and Prokhorenko" icon workshop, published in KEV no. 6, 1903.
15. Tea shop advertisement, published in KEV no. 20 for 1909.
16. Advertising of V.I. Vorobyova's musical instruments shop, published in KEV no. 34, 1907.
17. Ad unit of F.I. Molyavin's iconostasis workshop, published in the newspaper „Drug" („Friend") no. 15, 1914.
18. Advertising of G.V. Lavrov's icons and iconostasis workshop, published in the newspaper „Drug" („Friend") no. 81, 1914.
19. Advertisement of the iconostasis master K.A. Sidenko, published in the newspaper „Drug" („Friend") no.77, 1914.


 

 


Independent Moldova
Moldavian Soviet Socialist Republic
Bessarabia and MASSR between the Two World Wars
Bessarabia and Moldavian Autonomous Soviet Socialist Republic in the Period between the Two World Wars
Revival of National Movement
Time of Reforms and their Consequences
Abolition of Autonomy. Bessarabia – a New Tsarist Colony
Period of Relative Autonomy of Bessarabia within the Russian Empire
Phanariot Regime
Golden Age of the Romanian Culture
Struggle for Maintaining of Independence of Moldova
Formation of Independent Medieval State of Moldova
Era of the
Great Nomad Migrations
Early Middle Ages
Iron Age and Antiquity
Bronze Age
Aeneolithic Age
Neolithic Age
Palaeolithic Age

  
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#Exhibit of the Month

The tea set for six people was made in Romania in 1996 on the occasion of the 560th anniversary of the founding of Chișinău. The service consists of 22 items. It contains six cups and saucers, large plate, six dessert plates, teapot, sugar bowl and milk jug. Each of them bears the image of an architectural object from Chișinău and the State Emblem of the Republic of Moldova. They are hand-painted with cobalt and decorated with colloidal gold...

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The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2021 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC

 



The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2021 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC

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