This remarkable portrait of Mihai Eminescu, created by artist Alexandru Gușanov, is based on one of the four known photographs of the poet. The photograph that inspired this portrait was taken in 1869 in Wenceslas Square, Prague, when Eminescu was only 19 years old. The oval composition and harmonious color palette highlight the prominent personality and charisma of the young poet, capturing an expression that conveys both melancholy and intellectual depth. Alexandru Gușanov (1929-2005), a Moldovan painter of Ukrainian origin, distinguished himself through his extensive work, comprising approximately 5,000 pieces - portraits, landscapes, and still life paintings. Settled in Moldova since 1945, Gușanov graduated from the Republican Art School "I.E. Repin" in Chișinău in 1952. His works were showcased in numerous national and international exhibitions and were highly appreciated in countries such as France, Hungary, Russia, and Yugoslavia. The artist dedicated a significant part of his career to creating portraits of historical and cultural figures, including Dimitrie Cantemir, Mihail Kogălniceanu, and Alexei Mateevici, which are part of the National Museum of History of Moldova's collection.
The subject of the portrait, Mihai Eminescu (1850-1889), is the most significant poet in Romanian literature, whose works reflect profound thought, sensitivity toward nature, and national identity. At the age of 19, when the photograph that inspired this portrait was taken, Eminescu was in the midst of his intellectual formation, preparing to become the iconic voice of Romanian culture. Among his most famous works is the poem Luceafărul (The Morning Star), a masterpiece of universal literature.
The magazine „Kishinyovskie Eparkhial′nye Vedomosti" („Chisinau Diocesan Journal") as a means of advertising (1867-1917)
Tyragetia, serie nouă, vol. VIII [XXIII], nr. 2, Istorie. Muzeologie
The topic of this article relates to the area of advertising. It reflects the implementation of advertising in the official religious magazines; in this case we are talking about the magazine „Kishinyovskie Eparkhial′nye Vedomosti" („Chisinau Diocesan Journal"). This Bessarabian periodical was published for more than 50 years. Its publication was an important event in the spiritual life of the entire diocese and clergy. Advertisements were placed in the informal part of the publication. Investigation of the collection of magazines from the National Museum of History of Moldova led us to the conclusion that the first advertisements were devoted exclusively to publishing issues.
Commercial advertising appears towards the end of the 19th century. Its development was unstable, which led to its disappearance in recent years of edition. The role of advertising in the diocesan publication was modest and insignificant, as the church authorities have not seen the advertisement as a source of obtaining fi nance. However, the magazine performed advertising functions. There were published advertisements of Chisinau shopkeepers who traded church utensils, of iconographic workshops for painting icons and iconostases, tailoring establishments making church vestments. The list of advertisements includes a number of local companies that offered consumers - Bessarabian priests products and services related to everyday life.
List of illustrations:
1. Information on the cost of advertisements in the magazine „Kishinyovskie Eparkhial′nye Vedomosti" (KEV), published in no. 10, 1908. 2. Page from the index of advertisements for 1905, published in KEV no. 2, 1906. 3. Fragment of advertisement of F. Ivanov's church goods store, published in KEV no. 5-6, 1868. 4. Advertisement of S. Bolgarov's fretwork factory, published in KEV no. 22, 1871. 5. Advertising of E. Prokhorenko's iconostasis workshop, published in KEV no. 20, 1899. 6. Advertising of E. Shliomovich's book and stationery store „Education", published in KEV no. 19, 1900. 7. Advertising of A. Koenigschatz's warehouse of pharmaceutical and cosmetic products, published in KEV no. 5, 1900. 8. Ad unit of N. Gozhanskaya's women's clinics with maternity, published in KEV no. 13, 1901. 9. Ad unit of N.O. Shakh's bookstore, published in KEV no. 5, 1904. 10. Advertising of D. Spynulov's church utensils store, published in KEV no. 12, 1904. 11. Advertising of E. Shliomovich's warehouse of agricultural machines and implements, published in KEV no. 5, 1904. 12. Ad unit of D. Kara-Stoyanov's church utensils store, published in KEV no. 4, 1904. 13. Advertising of I.A. Belotserkovsky's fur shop, published in KEV no. 16, 1899. 14. Advertising of the „Batalin and Prokhorenko" icon workshop, published in KEV no. 6, 1903. 15. Tea shop advertisement, published in KEV no. 20 for 1909. 16. Advertising of V.I. Vorobyova's musical instruments shop, published in KEV no. 34, 1907. 17. Ad unit of F.I. Molyavin's iconostasis workshop, published in the newspaper „Drug" („Friend") no. 15, 1914. 18. Advertising of G.V. Lavrov's icons and iconostasis workshop, published in the newspaper „Drug" („Friend") no. 81, 1914. 19. Advertisement of the iconostasis master K.A. Sidenko, published in the newspaper „Drug" („Friend") no.77, 1914.
Vera Serjant
Newspaper "Novaya Gazeta" and its role in the development of advertising in Bessarabia
Tyragetia, serie nouă, vol. VI [XXI], nr. 2, Istorie. Muzeologie
Vera Serjant
Petru Ungurean – an outstanding figure in the field of viticulture and winemaking (on the collections of the National Museum of History of Moldova)
Tyragetia, serie nouă, vol. XV [XXX], nr. 2, Istorie. Muzeologie
Vera Serjant
V. Dokuchaev Commemorative Medal in the collection of the National Museum of History of Moldova
Tyragetia, serie nouă, vol. XVI [XXXI], nr. 2, Istorie. Muzeologie
Vera Serjant
Collection of Academician Anton Ablov from the holdings of the National Museum of History of Moldova
Tyragetia, serie nouă, vol. XVIII [XXXIII], nr. 2, Istorie. Muzeologie
Vera Serjant
Advertising factories, plants and warehouses in Bessarabian press (end of 19th - beginning of 20th centuries)
Tyragetia, serie nouă, vol. IV [XIX], nr. 2, Istorie. Muzeologie
This remarkable portrait of Mihai Eminescu, created by artist Alexandru Gușanov, is based on one of the four known photographs of the poet. The photograph that inspired this portrait was taken in 1869 in Wenceslas Square, Prague, when Eminescu was only 19 years old...
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
