The topic of this article relates to the area of advertising. It reflects the implementation of advertising in the official religious magazines; in this case we are talking about the magazine „Kishinyovskie Eparkhial′nye Vedomosti" („Chisinau Diocesan Journal"). This Bessarabian periodical was published for more than 50 years. Its publication was an important event in the spiritual life of the entire diocese and clergy. Advertisements were placed in the informal part of the publication. Investigation of the collection of magazines from the National Museum of History of Moldova led us to the conclusion that the first advertisements were devoted exclusively to publishing issues.

Commercial advertising appears towards the end of the 19th century. Its development was unstable, which led to its disappearance in recent years of edition. The role of advertising in the diocesan publication was modest and insignificant, as the church authorities have not seen the advertisement as a source of obtaining fi nance. However, the magazine performed advertising functions. There were published advertisements of Chisinau shopkeepers who traded church utensils, of iconographic workshops for painting icons and iconostases, tailoring establishments making church vestments. The list of advertisements includes a number of local companies that offered consumers - Bessarabian priests products and services related to everyday life.

List of illustrations:

1. Information on the cost of advertisements in the magazine „Kishinyovskie Eparkhial′nye Vedomosti" (KEV), published in no. 10, 1908.
2. Page from the index of advertisements for 1905, published in KEV no. 2, 1906.
3. Fragment of advertisement of F. Ivanov's church goods store, published in KEV no. 5-6, 1868.
4. Advertisement of S. Bolgarov's fretwork factory, published in KEV no. 22, 1871.
5. Advertising of E. Prokhorenko's iconostasis workshop, published in KEV no. 20, 1899.
6. Advertising of E. Shliomovich's book and stationery store „Education", published in KEV no. 19, 1900.
7. Advertising of A. Koenigschatz's warehouse of pharmaceutical and cosmetic products, published in KEV no. 5, 1900.
8. Ad unit of N. Gozhanskaya's women's clinics with maternity, published in KEV no. 13, 1901.
9. Ad unit of N.O. Shakh's bookstore, published in KEV no. 5, 1904.
10. Advertising of D. Spynulov's church utensils store, published in KEV no. 12, 1904.
11. Advertising of E. Shliomovich's warehouse of agricultural machines and implements, published in KEV no. 5, 1904.
12. Ad unit of D. Kara-Stoyanov's church utensils store, published in KEV no. 4, 1904.
13. Advertising of I.A. Belotserkovsky's fur shop, published in KEV no. 16, 1899.
14. Advertising of the „Batalin and Prokhorenko" icon workshop, published in KEV no. 6, 1903.
15. Tea shop advertisement, published in KEV no. 20 for 1909.
16. Advertising of V.I. Vorobyova's musical instruments shop, published in KEV no. 34, 1907.
17. Ad unit of F.I. Molyavin's iconostasis workshop, published in the newspaper „Drug" („Friend") no. 15, 1914.
18. Advertising of G.V. Lavrov's icons and iconostasis workshop, published in the newspaper „Drug" („Friend") no. 81, 1914.
19. Advertisement of the iconostasis master K.A. Sidenko, published in the newspaper „Drug" („Friend") no.77, 1914.