We find ourselves in the month of April, as we prepare to celebrate Easter-a moveable religious holiday rich in festive rituals and ceremonial activities that place this event at the very heart of Christian spiritual life. The spirit of the Resurrection is beautifully complemented by ten Easter-themed postcards from the heritage of the National Museum of History of Moldova, printed a century ago. These pieces were added to the museum's postcard collection over a decade ago following a successful acquisition; as the fund for Easter-themed illustrations is modest, we are in a constant search for new additions.
These postcards are "extraordinary" in terms of their postal, typographical, and chromatic effects-the primary reason for revisiting this genre of greetings. Unlike "classic" postcards, these are smaller in size (6.5 cm x 11 cm), made of cardboard (with the exception of one piece made of photographic paper in black and white), and feature "vivid" colors. Printed in Romania and Germany, they bear the marks of having been sent and circulated through the post.
The name of the holiday originates from the verb persach, meaning "to pass," a term adopted by the Jews from the Egyptians. It entered the Romanian language through the Byzantine-Latin form Paschae, signifying the "passage through death to life, the victory of life, and liberation from the bondage of sin." Easter is a holiday of tolerance and forgiveness, representing a bridge between the present and the past. The significance of this celebration is conveyed through its symbols, which are also featured on these postcards: Hand-painted eggs, the Easter Bunny and the Lamb, traditional sweet breads (cozonac and pască), biblical scenes related to the crucifixion and resurrection of Jesus Christ.
The Easter table also features pască-a ritual food reminiscent of ancient, bloodless "reconciliation" sacrifices. Its preparation is the exclusive task of women, the givers of life, as the leavened dough is considered "alive."
The most significant component of the Easter holiday, however, is the Light. The Ceremony of the Holy Light is associated with the miracle of the light appearing on Easter Sunday at Christ's Tomb in Jerusalem. The candle, often depicted in these images, carries a powerful message; it is with the Resurrection candle that we return home after the midnight religious service. Furthermore, the Easter Bunny represents the rebirth of nature, so eagerly awaited after a harsh winter.
Unlike Christmas, when the announcement and ritual integration of the community into sacred time was the duty of caroling groups, at Easter, "one does not go from house to house." Instead, the ritual meal is organized within each family, symbolizing a direct communion with God.
Agricultural advertising in periodicals of the late 19th - early 20th centuries from the collection of NMHM
Tyragetia, serie nouă, vol. VII [XXII], nr. 2, Istorie. Muzeologie
Depending on the stage of development, advertising as a historical phenomenon was expanding its sphere of influence penetrating more and more in various spheres of human activity. Agriculture, which is an important branch of the national economy closely related to the trade, always needs advertising. The absence of serfdom and the agrarian reforms have contributed to the integration of Bessarabian agriculture into the system of market relations. Local farmers needed promotion and marketing of agricultural products. For this they applied to various means of advertising. Agricultural advertisings can be found in the pages of the Bessarabian press from the late 19th - early 20th centuries. Most often, they were printed in publications of agricultural profile. An example is the magazine "Bessarabskoe sel'skoe khozyaistvo" ("Bessarabian Agriculture"), the publication of Agronomic Section of the Bessarabian Naturalists' Society and the Chișinău Department of the Imperial Russian Society for Horticulture. The magazine was published from 1908 to 1917.
In the collection of MNHM there are 28 issues of this magazine (in all there were 240 issues). The years of publication: 1909, 1910, 1912 and 1916. They are the main source of research on the topic.
The aim of this work is to determine the themes of agricultural advertisements and their contribution to the im- provement of agricultural management in Tsarist Bessarabia.
All issues of the journal had the ads section. Regular customers of the journal were both local and foreign manufac- turers. Among the local: Fruit an Grape Nurseries "EKO" (Soroca); Bucovăț Fruit and Grape Nurseries; Baron A. Stuart's Fruit Nursery (Chișinău); Cocorozeni Agricultural School; E.P. Melega-Kuzminskaia's estate of Temeleuți and F.F. Köppen's estate of Voinovo-Ikel; Horticulture, Viticulture and Winemaking Bureau and Storage of Agricultural Machinery of N.G. Kavsan (Chișinău), etc. The ads offered planting material tested in local climate: fruit trees, local and foreign varieties of grape vine grafted onto American rootstocks, seed crops, as well as purebred cattle. Among the proposals there were met agricultural tools and machines made by known foreign firms.
II. Ad unit of the Bucovăț Fruit and Grape Nurseries (БСХ, almost in all the issues).
III. Advertising of the Fruit an Grape Nurseries «EKO» (БСХ, №18, 1910).
IV. Advertisement of Baron A. Stuart's Fruit Nursery (БСХ, №13, 1909).
V. Advertising of E.P. Melega-Kuzminskaia's seed farms (БСХ, №5, 1910).
VI. Ad unit of F.F. Köppen's estate of Voinova-Ichel (БСХ, №1, 1909).
VII. Advertising of the Cocorozeni Agricultural School (БСХ, №3, 1909).
VIII. Advertisement of the Ialoveni Agricultural Society (БСХ, №5, 1909).
IX. Advertising of wines of V.V. Yanovsky (Бессарабский юбилейный сельскохозяйственный календарь, 1912).
X. Advertising of the "nests" from "The Yanovka Farm" (БСХ, №17, 1910).
XI. Ad unit of the Horticulture, Viticulture and Winemaking Bureau and Storage of Agricultural Machinery of N.G. Kavsan (Chișinău) (БСХ, №11, 1910).
XII. Ad unit of the Dayber Brothers' Nursery Garden, Odessa (БСХ, №24, 1910).
XIII. Advertisement of S.R. Rothe's Nursery Garden, Odessa (БСХ, №18, 1910).
XIV. Advertising of L.P. Simirenko's Fruit Nursery, Horodysche, the Kiev Governorate (БСХ, №17, 1910).
XV. Advertising of the French grape nursery "Paul Gros Royan", the General Representative in Russia - Trading house "Jacob Haslavsky", Odessa (БСХ, №23, 1910).
XVI. Ad unit of the winnowing and grain cleaning machines marketed by Alfred Grodzky, Warsaw (БСХ, №17, 1910)
XVII. Advertising of scythes and sickles by "J. Mintzer and Kº", Austria (БСХ, №23, 1910).
XVIII. Advertising of Alfred Grodzky's sowing machines "Superior", Warsaw (БСХ, №17, 1910).
XIX. Ad unit of Wloclawek Wire Works, the Warsaw Governorate (БСХ, №6, 1910).
Vera Serjant
First “advertisements” in the Bessarabian press (1854-1899)
Tyragetia, serie nouă, vol. II [XVII], nr. 2, Istorie. Muzeologie
Vera Serjant
Some reflections about the advertisement in Bessarabia (end of the 19th - beginning of the 20th centuries)
Tyragetia, serie nouă, vol. III [XVIII], nr. 2, Istorie. Muzeologie
Vera Serjant
Advertisements of trading houses and shops in the Bessarabian press (the late 19th - early 20th centuries)
Tyragetia, serie nouă, vol. V [XX], nr. 2, Istorie. Muzeologie
Vera Serjant
Materials related to the elite of the nobility of Bessarabia – the families of Cantacuzin and Krupensky in the collections of the National Museum of the History of Moldova
Tyragetia, serie nouă, vol. XI [XXVI], nr. 2, Istorie. Muzeologie
Vera Serjant
Advertising factories, plants and warehouses in Bessarabian press (end of 19th - beginning of 20th centuries)
Tyragetia, serie nouă, vol. IV [XIX], nr. 2, Istorie. Muzeologie
We find ourselves in the month of April, as we prepare to celebrate Easter-a moveable religious holiday rich in festive rituals and ceremonial activities that place this event at the very heart of Christian spiritual life...
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
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31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
