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#Exhibit of the Month

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This remarkable portrait of Mihai Eminescu, created by artist Alexandru Gușanov, is based on one of the four known photographs of the poet. The photograph that inspired this portrait was taken in 1869 in Wenceslas Square, Prague, when Eminescu was only 19 years old. The oval composition and harmonious color palette highlight the prominent personality and charisma of the young poet, capturing an expression that conveys both melancholy and intellectual depth.
Alexandru Gușanov (1929-2005), a Moldovan painter of Ukrainian origin, distinguished himself through his extensive work, comprising approximately 5,000 pieces - portraits, landscapes, and still life paintings. Settled in Moldova since 1945, Gușanov graduated from the Republican Art School "I.E. Repin" in Chișinău in 1952. His works were showcased in numerous national and international exhibitions and were highly appreciated in countries such as France, Hungary, Russia, and Yugoslavia. The artist dedicated a significant part of his career to creating portraits of historical and cultural figures, including Dimitrie Cantemir, Mihail Kogălniceanu, and Alexei Mateevici, which are part of the National Museum of History of Moldova's collection.

The subject of the portrait, Mihai Eminescu (1850-1889), is the most significant poet in Romanian literature, whose works reflect profound thought, sensitivity toward nature, and national identity. At the age of 19, when the photograph that inspired this portrait was taken, Eminescu was in the midst of his intellectual formation, preparing to become the iconic voice of Romanian culture. Among his most famous works is the poem Luceafărul (The Morning Star), a masterpiece of universal literature.

Virtual Tour


Publications Journal „Tyragetia"   vol. VII [XXII], nr. 2


Agricultural advertising in periodicals of the late 19th - early 20th centuries from the collection of NMHM
ISSN 1857-0240
E-ISSN 2537-6330

Agricultural advertising in periodicals of the late 19th - early 20th centuries from the collection of NMHM

Tyragetia, serie nouă, vol. VII [XXII], nr. 2, Istorie. Muzeologie

Depending on the stage of development, advertising as a historical phenomenon was expanding its sphere of influence penetrating more and more in various spheres of human activity. Agriculture, which is an important branch of the national economy closely related to the trade, always needs advertising. The absence of serfdom and the agrarian reforms have contributed to the integration of Bessarabian agriculture into the system of market relations. Local farmers needed promotion and marketing of agricultural products. For this they applied to various means of advertising. Agricultural advertisings can be found in the pages of the Bessarabian press from the late 19th - early 20th centuries. Most often, they were printed in publications of agricultural profile. An example is the magazine "Bessarabskoe sel'skoe khozyaistvo" ("Bessarabian Agriculture"), the publication of Agronomic Section of the Bessarabian Naturalists' Society and the Chișinău Department of the Imperial Russian Society for Horticulture. The magazine was published from 1908 to 1917.

In the collection of MNHM there are 28 issues of this magazine (in all there were 240 issues). The years of publication: 1909, 1910, 1912 and 1916. They are the main source of research on the topic.

The aim of this work is to determine the themes of agricultural advertisements and their contribution to the im- provement of agricultural management in Tsarist Bessarabia.

All issues of the journal had the ads section. Regular customers of the journal were both local and foreign manufac- turers. Among the local: Fruit an Grape Nurseries "EKO" (Soroca); Bucovăț Fruit and Grape Nurseries; Baron A. Stuart's Fruit Nursery (Chișinău); Cocorozeni Agricultural School; E.P. Melega-Kuzminskaia's estate of Temeleuți and F.F. Köppen's estate of Voinovo-Ikel; Horticulture, Viticulture and Winemaking Bureau and Storage of Agricultural Machinery of N.G. Kavsan (Chișinău), etc. The ads offered planting material tested in local climate: fruit trees, local and foreign varieties of grape vine grafted onto American rootstocks, seed crops, as well as purebred cattle. Among the proposals there were met agricultural tools and machines made by known foreign firms.

List of illustrations:

I. Magazine "Bessarabskoe sel'skoe khozyaistvo" ("Bessarabian Agriculture") (БСХ, №5, 1909) (title page).

II. Ad unit of the Bucovăț Fruit and Grape Nurseries (БСХ, almost in all the issues).

III. Advertising of the Fruit an Grape Nurseries «EKO» (БСХ, №18, 1910).

IV. Advertisement of Baron A. Stuart's Fruit Nursery (БСХ, №13, 1909).

V. Advertising of E.P. Melega-Kuzminskaia's seed farms (БСХ, №5, 1910).

VI. Ad unit of F.F. Köppen's estate of Voinova-Ichel (БСХ, №1, 1909).

VII. Advertising of the Cocorozeni Agricultural School (БСХ, №3, 1909).

VIII. Advertisement of the Ialoveni Agricultural Society (БСХ, №5, 1909).

IX. Advertising of wines of V.V. Yanovsky (Бессарабский юбилейный сельскохозяйственный календарь, 1912).

X. Advertising of the "nests" from "The Yanovka Farm" (БСХ, №17, 1910).

XI. Ad unit of the Horticulture, Viticulture and Winemaking Bureau and Storage of Agricultural Machinery of N.G. Kavsan (Chișinău) (БСХ, №11, 1910).

XII. Ad unit of the Dayber Brothers' Nursery Garden, Odessa (БСХ, №24, 1910).

XIII. Advertisement of S.R. Rothe's Nursery Garden, Odessa (БСХ, №18, 1910).

XIV. Advertising of L.P. Simirenko's Fruit Nursery, Horodysche, the Kiev Governorate (БСХ, №17, 1910).

XV. Advertising of the French grape nursery "Paul Gros Royan", the General Representative in Russia - Trading house "Jacob Haslavsky", Odessa (БСХ, №23, 1910).

XVI. Ad unit of the winnowing and grain cleaning machines marketed by Alfred Grodzky, Warsaw (БСХ, №17, 1910)

XVII. Advertising of scythes and sickles by "J. Mintzer and Kº", Austria (БСХ, №23, 1910).

XVIII. Advertising of Alfred Grodzky's sowing machines "Superior", Warsaw (БСХ, №17, 1910).

XIX. Ad unit of Wloclawek Wire Works, the Warsaw Governorate (БСХ, №6, 1910).

Vera Serjant
The legacy of Vasile Stroescu
Tyragetia, serie nouă, vol. XIV [XXIX], nr. 2, Istorie. Muzeologie
Vera Serjant
Collection of Academician Anton Ablov from the holdings of the National Museum of History of Moldova
Tyragetia, serie nouă, vol. XVIII [XXXIII], nr. 2, Istorie. Muzeologie
Vera Serjant
Some reflections about the advertisement in Bessarabia (end of the 19th - beginning of the 20th centuries)
Tyragetia, serie nouă, vol. III [XVIII], nr. 2, Istorie. Muzeologie
Vera Serjant
Advertisements of trading houses and shops in the Bessarabian press (the late 19th - early 20th centuries)
Tyragetia, serie nouă, vol. V [XX], nr. 2, Istorie. Muzeologie
Vera Serjant
Medals from the collections of the National Museum of History of Moldova, dedicated to the event of the Great Union
Tyragetia, serie nouă, vol. XII [XXVII], nr. 2, Istorie. Muzeologie



 

 

Independent Moldova
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Bessarabia and MASSR between the Two World Wars
Bessarabia and Moldavian Autonomous Soviet Socialist Republic in the Period between the Two World Wars
Revival of National Movement
Time of Reforms and their Consequences
Abolition of Autonomy. Bessarabia – a New Tsarist Colony
Period of Relative Autonomy of Bessarabia within the Russian Empire
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Golden Age of the Romanian Culture
Struggle for Maintaining of Independence of Moldova
Formation of Independent Medieval State of Moldova
Era of the
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#Exhibit of the Month

This remarkable portrait of Mihai Eminescu, created by artist Alexandru Gușanov, is based on one of the four known photographs of the poet. The photograph that inspired this portrait was taken in 1869 in Wenceslas Square, Prague, when Eminescu was only 19 years old...

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The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2025 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC

 



The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2025 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC

menu
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2025 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC