Buckles (paftale) are an almost indispensable element of traditional women's dress in the Southeastern European area, particularly in the Balkans, and have been in use over a long period, from the 14th to the 20th century. The word pafta is of Turkic origin-possibly entering the language via Iranian influence-derived from the Persian word bafta, meaning "woven," which evolved in Turkish to signify "plate." Today, the term is used in nearly identical forms in Romanian (pafta), Bulgarian (пафта), Serbian (пафте), and some Aromanian dialects (pafta), designating functional and ornamental clothing accessories used to fasten belts, girdles, or sashes, crafted from various materials and decorated using different techniques. The three buckles decorated in the polychrome enamel technique, preserved in the collection of the National Museum of History of Moldova, belong to the South-Danubian tradition and are dated to the late 19th - early 20th century.
Each buckle consists of two identical trapezoidal parts, their surfaces divided into three roughly equal registers, adorned with stylized vegetal motifs forming a metal lattice into which enamel is poured. The two parts extend into sharp angles at the ends, forming a triangle with the edge of the last decorative register, similarly ornamented. The enamel used to fill the floral motifs is black, turquoise, white, orange, green, yellow, and burgundy. The entire decorative field is framed by a beaded border.
On the reverse, both components retain a copper band riveted along the edge, used to fasten the ends of the belt. The fastening system, made by interlocking the hinges of the two parts and secured with a movable pin attached by a chain to a clasp fixed on one of the buckle pieces, is concealed by a rectangular plate (riveted with three pins to the body of the piece), with narrow edges ending in sharp angles, decorated in the same style and technique. Additionally, it features three circular settings with notched edges bent inward to hold centrally placed red and green glass paste. These settings are framed by a radiant, notched band.
The symbolism of the color palette encodes meanings and symbols, chosen for their believed magical powers. Red has always represented love, affection, and protection against curses and the evil eye; white symbolizes purity and spiritual and physical cleanliness; blue is symbolically associated with infinity, morning, new beginnings, and transformation; green represents destiny, hope, prosperity, balance, and rebirth, being linked to nature's revival each spring and to life itself.
Tyragetia, serie nouă, vol. X [XXV], nr. 2, Istorie. Muzeologie
Keywords: ads, advertising, street advertisements, promotional items, packaging, poster.
Abstract: The National Museum of History of Moldova for the first time held a temporary exhibition dedicated to the history of advertising in Bessarabia (19th century 1930s). It was presented to the public in the hall upstairs from 24 December 2015 to 15 February 2016. The exhibition "Advertisements in Bessarabia" was aimed at promoting the museum collections, especially periodical press fund. It included about 106 exhibits. Newspapers were the most important means of advertising before the advent of radio and television. Selected advertisements contain information about the trading houses, factories, hotels, shops, bank offices, bars, theater and circus in Bessarabia, mainly in Chisinau. Images of Chisinau streets and buildings of previous years introduced the visitors to the atmosphere of bygone days. In the showcases promotional items were exhibited. As carriers of advertising information there were represented packages of goods. The exhibition was supplemented by the reconstruction of a kiosk of the late 19th century. The creators of the exhibition sought to immerse its visitors into the world of desires, expectations and values of the society in a certain historical period.
Vera Serjant
Agricultural advertising in periodicals of the late 19th - early 20th centuries from the collection of NMHM
Tyragetia, serie nouă, vol. VII [XXII], nr. 2, Istorie. Muzeologie
Vera Serjant
First “advertisements” in the Bessarabian press (1854-1899)
Tyragetia, serie nouă, vol. II [XVII], nr. 2, Istorie. Muzeologie
Vera Serjant
Collection of Academician Anton Ablov from the holdings of the National Museum of History of Moldova
Tyragetia, serie nouă, vol. XVIII [XXXIII], nr. 2, Istorie. Muzeologie
Vera Serjant
Soil scientist Nikolai Dimo collection in the National Museum of History of Moldova
Tyragetia, serie nouă, vol. XVI [XXXI], nr. 2, Istorie. Muzeologie
Vera Serjant
Bessarabian daily newspapers as a means of advertising. From the collection of periodicals of NMHM (end of 19th - early 20th centuries)
Tyragetia, serie nouă, vol. IX [XXIV], nr. 2, Istorie. Muzeologie Chișinău, 2015
Buckles (paftale) are an almost indispensable element of traditional women's dress in the Southeastern European area, particularly in the Balkans, and have been in use over a long period, from the 14th to the 20th century....
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.