The history of this icon traces back to the 10th century at the Protaton Monastery on Mount Athos. In one of the cells named "The Dormition of the Mother of God," an elderly hieromonk lived with his disciple. They preserved a superb depiction of the Virgin Mary. This old icon became renowned through the revelation of the prayer "It Is Truly Meet." Between the years 980-982, on a Saturday evening before an all-night vigil, the elder monk left for the nearby church, instructing his disciple to continue the religious routine in the cell. Being obedient, the disciple followed the instructions. When he reached the 9th Ode of the Canons, "More Honorable Than the Cherubim...," he suddenly heard someone beginning to chant alongside him: "It is truly meet to bless thee, O Theotokos..." It was a mysterious pilgrim monk who had appeared unexpectedly and joined in the prayers. At that moment, the icon began to radiate light, as if it were broad daylight. Astonished by the events, the disciple asked the mysterious monk to write down the verses. The monk wrote them on a tile with his finger as if it were soft wax and said, "From now on, this is how you Orthodox Christians should chant," and, saying this, he vanished. Left alone, the disciple realized he had witnessed a great miracle. Enlightened, he understood that the pilgrim was none other than the Archangel Gabriel, who had come, as he had before, to deliver the word of the Highest to humanity.
The icon was transferred from the cell to the Holy Altar of the Protaton Church, where a similar icon is preserved to this day. The tile with the divine hymn was taken to Constantinople and included in the Orthodox Church's liturgical books. Soon after, Archangel Gabriel's prayer was incorporated into the Divine Liturgy, immediately following the Consecration of the Gifts of Bread and Wine. The valley with the cells has since been called Adin, meaning "to chant," "chanting."
The icon "It Is Truly Meet" is of inestimable value and has become the protector of Mount Athos. The icon is celebrated on June 11/24, commemorating the miraculous appearance of the Archangel, and on July 13/26, in honor of the Synaxis of the Archangel Gabriel.
This icon, of the Eleusa type, portrays gentleness and tenderness in its central figures. The Virgin holds the Child with her right hand, while her left hand, placed beneath His feet, grips the hem of His tunic. The small Jesus wears a short tunic reaching His knees and holds a scroll in His right hand inscribed with the words of the Axion hymn. His left-hand slips under the veil of the Virgin towards her left shoulder. Both figures are crowned with golden halos. Two angels flank the Virgin's halo, while the Almighty in an open heaven blesses with both hands.
Crafted using tempera on wood, the icon is adorned with gold leaf and multicolored enamel, giving the image a unique delicacy. The inscription on the lower frame indicates that the icon was created by the painter Ioasaf in 1905.
The painter monk Ioasaf Berghie (1862-?) of the New Neamț Monastery resided there between 1887 and the 1940s, occupying three rooms to set up his studio, where he worked continuously on icons and church artworks. Born into the family of a church teacher in Jabca village, Ștefan Berghie, Ioan Berghie developed a passion for sacred iconography from an early age. In 1890, Andronic, the abbot of the New Neamț Monastery, blessed him to paint icons. Taking monastic vows in 1895 under the name Ioasaf, he traveled by foot to visit major ecclesiastical centers nearby and further afield, learning the art of iconography. Starting with naive-style interpretations, he eventually mastered professional painting techniques and acquired new decorative skills. His works became highly popular throughout Bessarabia and abroad. Painting a significant number of icons, they were often mistakenly sold as coming from major artisan workshops. To prevent such confusion, he received the abbot's blessing to sign his works, earning recognition and fame for his name.
Tyragetia, serie nouă, vol. X [XXV], nr. 2, Istorie. Muzeologie
Keywords: ads, advertising, street advertisements, promotional items, packaging, poster.
Abstract: The National Museum of History of Moldova for the first time held a temporary exhibition dedicated to the history of advertising in Bessarabia (19th century 1930s). It was presented to the public in the hall upstairs from 24 December 2015 to 15 February 2016. The exhibition "Advertisements in Bessarabia" was aimed at promoting the museum collections, especially periodical press fund. It included about 106 exhibits. Newspapers were the most important means of advertising before the advent of radio and television. Selected advertisements contain information about the trading houses, factories, hotels, shops, bank offices, bars, theater and circus in Bessarabia, mainly in Chisinau. Images of Chisinau streets and buildings of previous years introduced the visitors to the atmosphere of bygone days. In the showcases promotional items were exhibited. As carriers of advertising information there were represented packages of goods. The exhibition was supplemented by the reconstruction of a kiosk of the late 19th century. The creators of the exhibition sought to immerse its visitors into the world of desires, expectations and values of the society in a certain historical period.
Vera Serjant
The magazine „Kishinyovskie Eparkhial′nye Vedomosti" („Chisinau Diocesan Journal") as a means of advertising (1867-1917)
Tyragetia, serie nouă, vol. VIII [XXIII], nr. 2, Istorie. Muzeologie
Vera Serjant
Collection of Academician Anton Ablov from the holdings of the National Museum of History of Moldova
Tyragetia, serie nouă, vol. XVIII [XXXIII], nr. 2, Istorie. Muzeologie
Vera Serjant
Newspaper "Novaya Gazeta" and its role in the development of advertising in Bessarabia
Tyragetia, serie nouă, vol. VI [XXI], nr. 2, Istorie. Muzeologie
Vera Serjant
Petru Ungurean – an outstanding figure in the field of viticulture and winemaking (on the collections of the National Museum of History of Moldova)
Tyragetia, serie nouă, vol. XV [XXX], nr. 2, Istorie. Muzeologie
Vera Serjant
Bessarabian daily newspapers as a means of advertising. From the collection of periodicals of NMHM (end of 19th - early 20th centuries)
Tyragetia, serie nouă, vol. IX [XXIV], nr. 2, Istorie. Muzeologie Chișinău, 2015
The history of this icon traces back to the 10th century at the Protaton Monastery on Mount Athos. In one of the cells named "The Dormition of the Mother of God," an elderly hieromonk lived with his disciple. They preserved a superb depiction of the Virgin Mary...
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.