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#Exhibit of the Month

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The exhibit represents a unique trinocle type vessel. It is dated to the Eneolithic period, the 5th-4th millennia BC, being related to the Cucuteni-Tripolia civilization (Cucuteni A-B - Tripoli B stage).

The artefact was discovered in 1986 in the settlement of Florești V, 2.5 km west of the town of Florești, currently the estate of the village of Mărculești, on the slope of a promontory, on the surface of which the traces of about 40 prehistoric dwellings were observed.

The original fragments discovered allowed a faithful restoration of the archaeological piece, offering us, in this context, an exceptional heritage object.

The piece conventionally called "vessel" represents a device in the form of a trinocle consisting of three monocles - ceramic tubes joined at the ends by means of bridges. The monocles have cylindrical bodies hollow inside, being oval in the middle, with the lip and base flared in the shape of funnels, the edges at the extremities being flat.

The red-brick colored vessel is modeled from a fine paste of clay, burned oxidizingly and decorated with painted ornament, for which natural dyes of black-cherry shade were used. Monocles identical in shape and size are painted in the same decorative manner. On the outside, both the upper and lower funnels, along with the middle of the piece and the decks, a decoration with geometric motifs is painted. The stylized ornament on the vessel is unfolded in two and three vertical levels and divided into four registers. The most important ornamented area on the trinocle is the space between the funnels in the middle area. The decoration is composed of a group of eight horizontal lines executed on the middle of the monocles and three groups of 3-4 lines arranged vertically between registers separated by relatively thick parallel bands. On the outside, the funnels are ornamented with circles inside of which are intersected by a group of three lines and a large painted dot, and around them are several foliate representations. A few spiral lines are also observed between other thick bands arranged in triangles with a concave side. Inside the funnels, the surface is rudimentarily smoothed, forming several uneven grooves, which represent the pressed traces of the tool with which the interior was shaped, and upon closer analysis, the existence of traces of the potter's fingers can also be admitted. The decor presents images of mythological creatures and symbols of religious ideas and beliefs of the prehistoric Cucutenian communities, from which the functionality of these pieces, which could be used in magical-ritual practices, is assumed.

The dimensions of the vessel are as follows: height - 228 mm; the diameters of the extremities vary from 135 to 142 mm; maximum diameter on the line of two binoculars / bowl width - 285-291 mm.

The trident vessel from Florești belongs to the classic period of the Cucuteni culture, when the so-called "binocular" vessels were very widely known. Viewed in this context, the trinocle from Florești presents itself as a unique piece not only in the Pruto-Nistrian space, but also in the entire area of spread of the Cucuteni-Tripolye civilization, from the Carpathians to the Dnieper.

Virtual Tour


Publications Journal „Tyragetia"   vol. IX [XXIV], nr. 2


Entrance ticket and museum marketing
ISSN 1857-0240
E-ISSN 2537-6330

Entrance ticket and museum marketing

Tyragetia, serie nouă, vol. IX [XXIV], nr. 2, Istorie. Muzeologie Chișinău, 2015

Abstract

Today the museum as an institution serving society is recognized as one of the largest educational and cultural resources, open to the public and having a huge impact on people. But nowadays the museum is also perceived as the market of cultural values. The activities of the modern museums are increasingly measured by economic criteria: profitability, efficiency, number of visitors, the cost of a visit, demand, cultural product, etc. And this happens not only in USA or Western Europe, but throughout the world, including the Republic of Moldova. In order to survive in the society of market economy, museums use marketing strategy, and marketing is increasingly seen as a very useful tool for the successful execution of their duties in the public interest. The purpose of marketing is to attract visitors by finding the best ways to meet their needs and desires. Since the entrance to most museums is paid, the author of this article examines the marketing function of a museum ticket as a museum product. For analysis several tickets of the museums of the Republic of Moldova, as well as from a number of European countries were taken. The objectives of the museum ticket are the same everywhere: little information for visitors, promotion of the museum, the museum advertising, and so on. Its development is a complex process that must be monitored and evaluated step by step. In fact, the ticket is a document of strict accountability, containing several mandatory attributes such as name, logo of the museum, contact information, and so on. As a result of the analysis, the author concludes that the ticket can do a lot of marketing functions: to promote the museum, to inform visitors, to promote public relations, act as a souvenir. One of the main functions of an entrance ticket is communication.

The author hopes that in the museums of Moldova tickets will begin to be actively used not only as a financial instrument and in order to create a first impression, but also for marketing purposes, in the work with museum visitors. Because the museum marketing aimed not only at generating income, but also at qualified orientation of visitors, promoting the authenticity of cultural heritage, instilling in a visitor a thirst for cultural values and good taste. In a market economy, museum specialists must use in their work different elements of the museum marketing, including entrance ticket.

Elena Ploșnița
On a museum exhibition “The Universe of Calendars”
Tyragetia, serie nouă, vol. V [XX], nr. 2, Istorie. Muzeologie
Elena Ploșnița
On the strategy of development of museums in the Republic of Moldova
Tyragetia, serie nouă, vol. VI [XXI], nr. 2, Istorie. Muzeologie
Elena Ploșnița
Museum Event 2013: International Project When Sweden was ruled from Moldova
Tyragetia, serie nouă, vol. VII [XXII], nr. 2, Istorie. Muzeologie
Elena Ploșnița, Tatiana Buianina
The cost of a visit to the museum: Analysis of a survey
Tyragetia, serie nouă, vol. VIII [XXIII], nr. 2, Istorie. Muzeologie
Elena Ploșnița
National Museum of Archaeology and History – from utopia to reality
Tyragetia, serie nouă, vol. I [XVI], nr. 2, Istorie. Muzeologie Chișinău, 2007



 

 

Independent Moldova
Moldavian Soviet Socialist Republic
Bessarabia and MASSR between the Two World Wars
Bessarabia and Moldavian Autonomous Soviet Socialist Republic in the Period between the Two World Wars
Revival of National Movement
Time of Reforms and their Consequences
Abolition of Autonomy. Bessarabia – a New Tsarist Colony
Period of Relative Autonomy of Bessarabia within the Russian Empire
Phanariot Regime
Golden Age of the Romanian Culture
Struggle for Maintaining of Independence of Moldova
Formation of Independent Medieval State of Moldova
Era of the
Great Nomad Migrations
Early Middle Ages
Iron Age and Antiquity
Bronze Age
Aeneolithic Age
Neolithic Age
Palaeolithic Age
  
  

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#Exhibit of the Month

The exhibit represents a unique trinocle type vessel. It is dated to the Eneolithic period, the 5th-4th millennia BC, being related to the Cucuteni-Tripolia civilization (Cucuteni A-B - Tripoli B stage).The artefact was discovered in 1986 in the settlement of Florești V, 2.5 km west of the town of Florești, currently the estate of the village of Mărculești, on the slope of a promontory, on the surface of which the traces of about 40 prehistoric dwellings were observed...

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The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2024 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC

 



The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2024 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC

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The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2024 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC