This year we commemorate 350 years since the birth and 300 years since the death of Dimitrie Cantemir (October 26, 1673 - August 21, 1723), the most famous Romanian humanist thinker and also the author of the first original Romanian philosophical works.
Dimitrie Cantemir represents one of the highest peaks of thought of his time, in all areas that his genius touched - in historiography, geography, philosophy, he opened up new perspectives for development. The great scholar was well acquainted with the Muslim environment, speaking, in addition to Western, also Eastern languages (Turkish, Persian and Arabic), and also had extensive knowledge in the fields of logic, medicine, natural sciences, astronomy and music. This well-educated Christian beyzade, being a born diplomat, won the trust of Sultan Ahmed III, who favorably allowed him to familiarize himself with the documents of imperial history that Cantemir used in working on his famous work "The Growth and Decay of the Ottoman Empire", which still remains a reference publication in a specialized bibliography.
The National Museum of History of Moldova possesses a German edition of this work, published in Hamburg in 1745. This edition is an impressive volume of 863 pages, accompanied by a preface in German by the editor, containing words of praise and appreciation: "... we consider that such a work of great significance must be known to the Germans in their mother tongue..."
Dimitrie Cantemir was the first scholar to show that the history of the Ottoman Empire divides into two parts. The first part that of growth, includes biographies of 19 sultans and ends around 1672, when the empire entered a new phase, that of political and military decline. Through this work, Cantemir tried to draw attention to the need for an alliance of European countries against Turkish expansion. At the same time, he praised certain aspects of the culture of the Turkish people.
Like "Description of Moldavia", "The Growth and Decay of the Ottoman Empire" enjoyed wide popularity in European countries. The work was first translated into Russian by Dmitry Grozin, but was not printed. After the death of Dimitrie Cantemir, thanks to his son Antiochus, who became the Russian ambassador in London and then in Paris, this fundamental writing of our scholar was translated and published in English (two volumes, 1734-1735, followed by a new edition in 1756) and in French (1743, in four small volumes). In 1745, the work was also published in German. It was read, highly valued and used in their writings by Voltaire, Byron, Victor Hugo and others. This is the first treatise that addresses the issue of Ottoman power and the multicultural nature of the empire. Work on it began during the author's stay in the Ottoman Empire, resumed after 1711, and finished in 1717. This writing brought him European fame and placed him among the great scholars of the time.
Tyragetia, serie nouă, vol. IX [XXIV], nr. 2, Istorie. Muzeologie Chișinău, 2015
Abstract
Today the museum as an institution serving society is recognized as one of the largest educational and cultural resources, open to the public and having a huge impact on people. But nowadays the museum is also perceived as the market of cultural values. The activities of the modern museums are increasingly measured by economic criteria: profitability, efficiency, number of visitors, the cost of a visit, demand, cultural product, etc. And this happens not only in USA or Western Europe, but throughout the world, including the Republic of Moldova. In order to survive in the society of market economy, museums use marketing strategy, and marketing is increasingly seen as a very useful tool for the successful execution of their duties in the public interest. The purpose of marketing is to attract visitors by finding the best ways to meet their needs and desires. Since the entrance to most museums is paid, the author of this article examines the marketing function of a museum ticket as a museum product. For analysis several tickets of the museums of the Republic of Moldova, as well as from a number of European countries were taken. The objectives of the museum ticket are the same everywhere: little information for visitors, promotion of the museum, the museum advertising, and so on. Its development is a complex process that must be monitored and evaluated step by step. In fact, the ticket is a document of strict accountability, containing several mandatory attributes such as name, logo of the museum, contact information, and so on. As a result of the analysis, the author concludes that the ticket can do a lot of marketing functions: to promote the museum, to inform visitors, to promote public relations, act as a souvenir. One of the main functions of an entrance ticket is communication.
The author hopes that in the museums of Moldova tickets will begin to be actively used not only as a financial instrument and in order to create a first impression, but also for marketing purposes, in the work with museum visitors. Because the museum marketing aimed not only at generating income, but also at qualified orientation of visitors, promoting the authenticity of cultural heritage, instilling in a visitor a thirst for cultural values and good taste. In a market economy, museum specialists must use in their work different elements of the museum marketing, including entrance ticket.
Elena Ploșnița
National Museum of Archaeology and History – from utopia to reality
Tyragetia, serie nouă, vol. I [XVI], nr. 2, Istorie. Muzeologie Chișinău, 2007
Elena Ploșnița
Historical museum and scientific research: technology of the interaction
Tyragetia, serie nouă, vol. V [XX], nr. 2, Istorie. Muzeologie
Elena Ploșnița
Some considerations regarding the designing of a permanent exposition of the history museum
Tyragetia, serie nouă, vol. II [XVII], nr. 2, Istorie. Muzeologie
Elena Ploșnița
On a museum exhibition “The Universe of Calendars”
Tyragetia, serie nouă, vol. V [XX], nr. 2, Istorie. Muzeologie
Elena Ploșnița
On museumification of the historical site Camp of Swedish King Charles XII at Varnița
Tyragetia, serie nouă, vol. X [XXV], nr. 2, Istorie. Muzeologie
This year we commemorate 350 years since the birth and 300 years since the death of Dimitrie Cantemir (October 26, 1673 - August 21, 1723), the most famous Romanian humanist thinker and also the author of the first original Romanian philosophical works.Dimitrie Cantemir represents one of the highest peaks of thought of his time, in all areas that his genius touched - in historiography, geography, philosophy, he opened up new perspectives for development...
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.