The main parts of the camera include the body, bellows, lens, and viewfinder system. The body consists of two lacquered walnut wood frames, joined by a folding black textile bellows that allows the necessary extension for focusing. On the front panel is the Agfa anastigmat lens, mounted in a Compur-type shutter produced by F. Deckel in Munich. It features a foldable "brilliant" viewfinder for both portrait and landscape orientation. It uses glass photographic plates coated with a photographic emulsion, mounted in walnut wood holders, with a frame size of 9x12 cm. The walnut wood model, considered the flagship "Agfa Isolar Luxus," was designed by the A.H. Rietzschel factory in Munich, acquired by AGFA in 1925, which continued producing this type of camera under its own name until the late 1920s. The piece was restored by Mihail Culașco, Restoration Department of NMHM. Brief History of the Camera The history of the camera spans 200 years, evolving from the camera obscura to today's digital devices. Key milestones include: the first permanent photograph in 1826 by French physicist Joseph Nicéphore Niépce, using a wooden box and a plate coated with bitumen of Judea; the invention of the first photographic process - daguerreotype - in 1839 by Frenchman Louis Daguerre, marking the official birth of photography; the invention of calotype, based on the negative/positive principle, by British physicist and chemist Fox Talbot; the invention of wet collodion plates by Englishman Frederick Scott Archer and dry glass plates by Richard Leach Maddox and John Huds Bennet; the introduction of flexible roll film and the launch of the first Kodak camera by American inventor George Eastman; the release of the first 35 mm film camera by German company "Leica"; the launch of the first instant camera "Polaroid," invented by American Edwin Land. Finally, starting in 1975, this path led to the digital photography revolution. Each successive step made cameras smaller and faster, significantly improving image quality. The first photographic studio in Chișinău was opened in 1854 by Eduard Glewski, and before World War I, there were already about 100 photography studios in Bessarabia. The collection of the National Museum of History of Moldova includes over 30 cameras, made in Austria, Germany, France, USSR, Japan, and China, dating from the late 19th century to the 2000s. Among them are folding bellows cameras, BOX-type cameras, single-lens reflex (SLR) and twin-lens reflex (TLR) cameras, as well as digital (DSLR) cameras.
Tyragetia, serie nouă, vol. IX [XXIV], nr. 2, Istorie. Muzeologie Chișinău, 2015
Abstract
Today the museum as an institution serving society is recognized as one of the largest educational and cultural resources, open to the public and having a huge impact on people. But nowadays the museum is also perceived as the market of cultural values. The activities of the modern museums are increasingly measured by economic criteria: profitability, efficiency, number of visitors, the cost of a visit, demand, cultural product, etc. And this happens not only in USA or Western Europe, but throughout the world, including the Republic of Moldova. In order to survive in the society of market economy, museums use marketing strategy, and marketing is increasingly seen as a very useful tool for the successful execution of their duties in the public interest. The purpose of marketing is to attract visitors by finding the best ways to meet their needs and desires. Since the entrance to most museums is paid, the author of this article examines the marketing function of a museum ticket as a museum product. For analysis several tickets of the museums of the Republic of Moldova, as well as from a number of European countries were taken. The objectives of the museum ticket are the same everywhere: little information for visitors, promotion of the museum, the museum advertising, and so on. Its development is a complex process that must be monitored and evaluated step by step. In fact, the ticket is a document of strict accountability, containing several mandatory attributes such as name, logo of the museum, contact information, and so on. As a result of the analysis, the author concludes that the ticket can do a lot of marketing functions: to promote the museum, to inform visitors, to promote public relations, act as a souvenir. One of the main functions of an entrance ticket is communication.
The author hopes that in the museums of Moldova tickets will begin to be actively used not only as a financial instrument and in order to create a first impression, but also for marketing purposes, in the work with museum visitors. Because the museum marketing aimed not only at generating income, but also at qualified orientation of visitors, promoting the authenticity of cultural heritage, instilling in a visitor a thirst for cultural values and good taste. In a market economy, museum specialists must use in their work different elements of the museum marketing, including entrance ticket.
Elena Ploșnița
On a museum exhibition “The Universe of Calendars”
Tyragetia, serie nouă, vol. V [XX], nr. 2, Istorie. Muzeologie
Elena Ploșnița
Museology: an academic discipline or form of cultural activity?
Tyragetia, serie nouă, vol. VII [XXII], nr. 2, Istorie. Muzeologie
Elena Ploșnița
Museum Event 2013: International Project When Sweden was ruled from Moldova
Tyragetia, serie nouă, vol. VII [XXII], nr. 2, Istorie. Muzeologie
Elena Ploșnița
Moments of reference from the activity of the National Museum of Archaeology and History of Moldova
Tyragetia, serie nouă, vol. III [XVIII], nr. 2, Istorie. Muzeologie
Elena Ploșnița
On the strategy of development of museums in the Republic of Moldova
Tyragetia, serie nouă, vol. VI [XXI], nr. 2, Istorie. Muzeologie
The main parts of the camera include the body, bellows, lens, and viewfinder system. The body consists of two lacquered walnut wood frames, joined by a folding black textile bellows that allows the necessary extension for focusing...
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
